Author : Claudine Gay
Release : 2019-08-16
Genre : Business & Economics
Kind : eBook
Book Rating : 145/5 ( reviews)
Book Synopsis Innovation and Creativity in SMEs by : Claudine Gay
Download or read book Innovation and Creativity in SMEs written by Claudine Gay. This book was released on 2019-08-16. Available in PDF, EPUB and Kindle. Book excerpt: In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account