Author : Madhavan S. Rao
Release : 2008
Genre : Change
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Infusing Innovation Into the Organizational DNA by : Madhavan S. Rao
Download or read book Infusing Innovation Into the Organizational DNA written by Madhavan S. Rao. This book was released on 2008. Available in PDF, EPUB and Kindle. Book excerpt: Project management can help organizations transform their vision into accomplishments. This paper examines how organizations can implement a new process--one known as iDNA--to establish an enterprise-wide culture of innovation. In doing so, it discusses why organizations must introduce innovation into their organizational DNA; it explains how the authors' organization--India-based Satyam Computer Services, Ltd--developed iDNA, noting how the organization conducts its iDNA workshops via the snowballing method and how it uses change management to roll-out iDNA. It then identifies the challenges involved in applying the snowballing method; it describes the characteristics distinguishing a successfully implemented snowballing effort. It also details the seven critical factors for successfully practicing chainge management.