1# Library to Find Best eBook for Read
Author : Christoph Wiedenroth
Release : 2024
Genre :
Kind : eBook
Book Rating : 468/5 ( reviews)
Book Synopsis Influential Peers! Consumer Behavior and Complex Business Relationships in Food Supply Chain Networks by : Christoph Wiedenroth
Download or read book Influential Peers! Consumer Behavior and Complex Business Relationships in Food Supply Chain Networks written by Christoph Wiedenroth. This book was released on 2024. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christoph Wiedenroth
Release : 2024-01-25
Genre :
Kind : eBook
Book Rating : 465/5 ( reviews)
Book Synopsis Influential Peers! Consumer behavior and complex business relationships in food supply chain networks by : Christoph Wiedenroth
Download or read book Influential Peers! Consumer behavior and complex business relationships in food supply chain networks written by Christoph Wiedenroth. This book was released on 2024-01-25. Available in PDF, EPUB and Kindle. Book excerpt: Consumers and primary producers are identified as important stakeholders in the necessary evolution to more sustainable agri-food supply chains. To contribute to their sustainable development, this dis-sertation analyzes both consumers current sustainability led food consumption trends and complex interactions among primary producers in food supply chain networks (FSCN). With respect to con-sumers, the influence of consumer comprehension on purchasing behavior of food products that car-ry sustainable food labels is investigated. Furthermore, characteristics of food consumption trends receptive to technological innovations, namely social media marketing, and driven by social innova-tions, this being consumers’ motives to consume food products for health-related luxury reasons are analyzed. Among primary producers, this dissertation investigates the influence of multiplex relation-ship dynamics, i.e. the influence of business and personal relationship dynamics among social net-work members on farmers’ strategic FSCN decisions.
Author : Nripendra P. Rana
Release : 2019-11-11
Genre : Business & Economics
Kind : eBook
Book Rating : 745/5 ( reviews)
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana. This book was released on 2019-11-11. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Nick Ellis
Release : 2010-11-25
Genre : Business & Economics
Kind : eBook
Book Rating : 685/5 ( reviews)
Book Synopsis Business to Business Marketing by : Nick Ellis
Download or read book Business to Business Marketing written by Nick Ellis. This book was released on 2010-11-25. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.
Author : Edward Wilson Davis
Release : 2004
Genre : Business & Economics
Kind : eBook
Book Rating : 740/5 ( reviews)
Book Synopsis The Extended Enterprise by : Edward Wilson Davis
Download or read book The Extended Enterprise written by Edward Wilson Davis. This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt: Today, constellations of firms ally against each other--and the firm that stands alone, may fail alone. Now there's a start-to-finish guide to the opportunities facing extended enterprises. This book show why extended enterprises demand radically new buyer-supplier relationships, why traditional business structures inhibit alliances, and how to develop the competencies a company needs.
