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Improving Customer Satisfaction, Loyalty, and Profit

2000-08 Business & Economics
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Release : 2000-08
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Improving Customer Satisfaction, Loyalty, and Profit by : Michael David Johnson

Download or read book Improving Customer Satisfaction, Loyalty, and Profit written by Michael David Johnson. This book was released on 2000-08. Available in PDF, EPUB and Kindle. Book excerpt: A Book in the University of Michigan Business School Series It's a simple equation: no customers equals no profits. So how can a company ensure that its customers enjoy a consistently satisfying experience? In this book, two experts from the University of Michigan Business School lay out a five-stage process that links all of the key measures of customer satisfaction with marketing strategy and product development to guarantee excellent customer service. Johnson and Gustafsson show managers how to break down the organizational barriers that defy great customer service and instead tie together their customer value chain to create a cohesive customer measurement and management system. So, if like most companies, yours has only a fleeting understanding of its relationship with its customers, this book offers the organizational know-how to make and keep them happy.

Improving Customer Satisfaction, Loyalty, and Profit

2005 Consumer satisfaction
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Release : 2005
Genre : Consumer satisfaction
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Improving Customer Satisfaction, Loyalty, and Profit by : International Colleges Group (South Africa)

Download or read book Improving Customer Satisfaction, Loyalty, and Profit written by International Colleges Group (South Africa). This book was released on 2005. Available in PDF, EPUB and Kindle. Book excerpt:

Improving Customer Satisfaction, Loyalty, and Profit

2001 Consumer satisfaction
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Author :
Release : 2001
Genre : Consumer satisfaction
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Improving Customer Satisfaction, Loyalty, and Profit by :

Download or read book Improving Customer Satisfaction, Loyalty, and Profit written by . This book was released on 2001. Available in PDF, EPUB and Kindle. Book excerpt:

The Handbook of Customer Satisfaction and Loyalty Measurement

2017-03-02 Business & Economics
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Release : 2017-03-02
Genre : Business & Economics
Kind : eBook
Book Rating : 552/5 ( reviews)

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Book Synopsis The Handbook of Customer Satisfaction and Loyalty Measurement by : Nigel Hill

Download or read book The Handbook of Customer Satisfaction and Loyalty Measurement written by Nigel Hill. This book was released on 2017-03-02. Available in PDF, EPUB and Kindle. Book excerpt: Customer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from improving them have been well documented. This book presents a thorough examination of how to use research to understand customer satisfaction and loyalty. It takes the reader step-by-step through the process of designing and conducting a survey to generate accurate measures of customer satisfaction and loyalty. The research process is explained in detail, including questionnaire design, analysis and reporting, but the book also covers other elements of an effective customer satisfaction process. These include project planning, communicating with customers before, during and after the survey, as well as providing internal feedback and taking effective action to address issues raised by the survey. There is also comprehensive coverage of loyalty measurement methodologies as well as the satisfaction-profit chain and associated modelling and forecasting techniques.

Beyond Customer Satisfaction to Customer Loyalty

1996 Business & Economics
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Release : 1996
Genre : Business & Economics
Kind : eBook
Book Rating : 622/5 ( reviews)

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Book Synopsis Beyond Customer Satisfaction to Customer Loyalty by : Keki R. Bhote

Download or read book Beyond Customer Satisfaction to Customer Loyalty written by Keki R. Bhote. This book was released on 1996. Available in PDF, EPUB and Kindle. Book excerpt: This is part of a series of AMA management briefings which provide concise reports on current trends for professionals. It considers the question of customer satisfaction and customer loyalty, showing how to maximize profitability.

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