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Impossible to Ignore: Creating Memorable Content to Influence Decisions

2016-06-03 Business & Economics
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Release : 2016-06-03
Genre : Business & Economics
Kind : eBook
Book Rating : 143/5 ( reviews)

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Book Synopsis Impossible to Ignore: Creating Memorable Content to Influence Decisions by : Carmen Simon

Download or read book Impossible to Ignore: Creating Memorable Content to Influence Decisions written by Carmen Simon. This book was released on 2016-06-03. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent. Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.

Impossible to Ignore: Creating Memorable Content to Influence Decisions

2016-05-11 Business & Economics
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Release : 2016-05-11
Genre : Business & Economics
Kind : eBook
Book Rating : 138/5 ( reviews)

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Book Synopsis Impossible to Ignore: Creating Memorable Content to Influence Decisions by : Carmen Simon

Download or read book Impossible to Ignore: Creating Memorable Content to Influence Decisions written by Carmen Simon. This book was released on 2016-05-11. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they’ll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory—and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion: 1. Create cues that attract attention and connect with your audience’s needs 2. Use memory-influencing variables to control what your audience remembers 3. Turn today’s intentions into tomorrow’s actions This practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you’re giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people’s hearts, stays in their heads, and influences their decisions. It’s not just memorable—it’s Impossible to Ignore.

Hypnosis and Accelerated Learning

1979 Education
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Release : 1979
Genre : Education
Kind : eBook
Book Rating : 333/5 ( reviews)

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Book Synopsis Hypnosis and Accelerated Learning by : Pierre Clement

Download or read book Hypnosis and Accelerated Learning written by Pierre Clement. This book was released on 1979. Available in PDF, EPUB and Kindle. Book excerpt:

The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale

2015-06-05 Business & Economics
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Release : 2015-06-05
Genre : Business & Economics
Kind : eBook
Book Rating : 726/5 ( reviews)

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Book Synopsis The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale by : Erik Peterson

Download or read book The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale written by Erik Peterson. This book was released on 2015-06-05. Available in PDF, EPUB and Kindle. Book excerpt: The three conversations B2B sale pros must have with customers to control every step of long lead buying cycle The Three Value Conversations provides the tools and methods you need to differentiate you and your solution from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle. Based on extensive research, the authors’ program enables salespeople to articulate value in three essential conversations with the customer: the Differentiation Conversation (creating value), the Justification Conversation (elevating the value to the right level of decision maker), and the Maximization Conversation (capturing that value and maximizing the size of your opportunities).

The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers

2020-02-11 Business & Economics
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Release : 2020-02-11
Genre : Business & Economics
Kind : eBook
Book Rating : 765/5 ( reviews)

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Book Synopsis The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers by : Erik Peterson

Download or read book The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers written by Erik Peterson. This book was released on 2020-02-11. Available in PDF, EPUB and Kindle. Book excerpt: Proven customer engagement approaches for winning in the most important moments driving profitability and growth—customer retention and expansion Industry analysts report that up 70-80% of business growth comes from existing customers. So why are you still investing mainly in attracting new customers? And, leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits-all approach to acquisition as you do for expansions? The Expansion Sale provides everything you need to seize the competitive edge in the customer-success space. Authors Erik Peterson and Tim Riesterer explain how the buying psychology of existing customers differs from that of new customers, and show how to adapt your commercial engagement strategies accordingly. They provide clear, easy-to-apply messaging frameworks for creating and delivering winning conversations in the four must-win commercial moments of customer success: ensuring renewals, communicating price increases, increasing upsells, and apologizing effectively for service failures.

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