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Impact of Product Involvement and Consumer Expertise on Online Consumer Review for Consumer Purchase Intention

2021-04-06
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Release : 2021-04-06
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Kind : eBook
Book Rating : 593/5 ( reviews)

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Book Synopsis Impact of Product Involvement and Consumer Expertise on Online Consumer Review for Consumer Purchase Intention by : MD Soud Al Fahad

Download or read book Impact of Product Involvement and Consumer Expertise on Online Consumer Review for Consumer Purchase Intention written by MD Soud Al Fahad. This book was released on 2021-04-06. Available in PDF, EPUB and Kindle. Book excerpt: High-low product involvement and high-low consumer expertise has impact on factor of online review (quality, quantity, and credibility) significantly and it has the effect on purchase intention of the consumer. The study created conceptual Model, which is adopted from the ELM model that considers expertise, involvement, perceived quality, quantity credibility of online consumer review and intent to purchase. This study found that the effect of review type (quality) on the intention of purchase was stronger for both experts and novice and both high-low involvement products. Depending on the level of involvement, the quantity of review on purchase intention increases but quantity of review on intention to purchase didn't differ under both low involvement & high expertise. Again, individuals rely on source credibility when product involvement is low. But the credibility of review didn't differ on the purchase of intention under low involvement and low expertise situation.

Advances in Advertising Research (Vol. VII)

2016-08-24 Business & Economics
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Release : 2016-08-24
Genre : Business & Economics
Kind : eBook
Book Rating : 206/5 ( reviews)

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Book Synopsis Advances in Advertising Research (Vol. VII) by : George Christodoulides

Download or read book Advances in Advertising Research (Vol. VII) written by George Christodoulides. This book was released on 2016-08-24. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.

Attitudes And Persuasion

2018-02-20 Social Science
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Release : 2018-02-20
Genre : Social Science
Kind : eBook
Book Rating : 706/5 ( reviews)

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Book Synopsis Attitudes And Persuasion by : Richard E Petty

Download or read book Attitudes And Persuasion written by Richard E Petty. This book was released on 2018-02-20. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.

Recent Reports

1990 Forests and forestry
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Author :
Release : 1990
Genre : Forests and forestry
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Recent Reports by :

Download or read book Recent Reports written by . This book was released on 1990. Available in PDF, EPUB and Kindle. Book excerpt:

Multi-Category Study on Effectiveness of Online Reviews Impact on Purchase Intention

2020
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Release : 2020
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Book Synopsis Multi-Category Study on Effectiveness of Online Reviews Impact on Purchase Intention by : Daria Plotkina

Download or read book Multi-Category Study on Effectiveness of Online Reviews Impact on Purchase Intention written by Daria Plotkina. This book was released on 2020. Available in PDF, EPUB and Kindle. Book excerpt: With the growing importance of the Internet and its increasing impact on everyday behaviour and consumption practices, accessible online information on companies and their products is of great consideration. As a major source of web-accessible information, prior research provides support for the role online reviews play in consumers' decision-making processes. We conduct a multi-categorical study integrating the, thus far, understudied effect of novelty on the effectiveness of recommendations via online reviews. We also include the moderating effects of product type, review type, and consumer characteristics on the recommendation receiver's purchase intention after exposure to a positive or negative online review. We were able to obtain interesting insights into product novelty and the impact of online reviews according to the type of review, on the purchase intention and point out managerial applications of the findings as well as perspective paths for future research. Our results show that product novelty is a subjective characteristic identified only for products that are purchased on a regular basis. In this case, new products are initially viewed as less appealing and are therefore more impacted by negative reviews and less impacted by positive ones. Additionally, we found that the valence of the review has a significantly differentiating impact on the direction of the reaction and the implied factors. Reviews generated by the consumers are less efficient than experts' positive opinions, but more convincing when negative. Product type difference is especially bold and highlights the importance of a narrowly specialized or, on the contrary, a multi-categorical study for conclusions that merit generalization. Additionally, we conclude that, as consumer intrinsic and extrinsic characteristics are the main determinants in his/her reaction to the online review, it is important to have a good knowledge of the customer. We show that even the basic characteristics of the customers can provide a deep insight on their profile to predict the most probable reaction to the online reviews.

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