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How to Make it as an Advertising Creative

2010-04-28 Design
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Release : 2010-04-28
Genre : Design
Kind : eBook
Book Rating : 579/5 ( reviews)

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Book Synopsis How to Make it as an Advertising Creative by : Simon Veksner

Download or read book How to Make it as an Advertising Creative written by Simon Veksner. This book was released on 2010-04-28. Available in PDF, EPUB and Kindle. Book excerpt: This book is aimed at anyone who is considering becoming an advertising creative, is studying to become one, or would like to become a better one. Packed with invaluable advice and insights from the author and other industry insiders, the book explains everything you need to know about working as an advertising creative but dont get taught at college. Its engaging, straight-talking text explains the diverse set of skills that you need to make it as an advertising creative above-and-beyond the ability to write good adverts, and demonstrates: how to get a placement/internship and turn it into a full-time job; how to get the best out of the people you work with; how to present your work to clients; how to manage your career; even how to start your own agency. Getting a job as an advertising creative is not easy. This book teaches you the intangible skills that are essential to get a job, survive, thrive, and ultimately make it big in one of the most exciting industries on the planet.

How to Make It as an Advertising Creative

2010-05-17 Art
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Release : 2010-05-17
Genre : Art
Kind : eBook
Book Rating : 232/5 ( reviews)

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Book Synopsis How to Make It as an Advertising Creative by : Simon Veksner

Download or read book How to Make It as an Advertising Creative written by Simon Veksner. This book was released on 2010-05-17. Available in PDF, EPUB and Kindle. Book excerpt: This book is aimed at anyone who is considering becoming an advertising creative, is studying to become one or would like to become a better one. Packed with invaluable advice and insights from the author and other industry insiders, the book explains everything you need to know about working as an advertising creative but don't get taught at college. Its engaging, straight-talking text explains the diverse set of skills that you need to make it as an advertising creative above-and-beyond the ability to write good adverts, and demonstrates: how to get the best out of the people you work with; how to present your work to clients; how to manage your career; even how to start your own agency. Getting a job as an advertising creative is not easy. This book teaches you the intangible skills that are essential to get a job, survive, thrive and ultimately make it big in one of the most exciting industries on the planet.

Advertising Creative

2015-12-10 Language Arts & Disciplines
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Release : 2015-12-10
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 402/5 ( reviews)

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Book Synopsis Advertising Creative by : Tom Altstiel

Download or read book Advertising Creative written by Tom Altstiel. This book was released on 2015-12-10. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.

Advertising Creative

2019-01-18 Language Arts & Disciplines
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Release : 2019-01-18
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 954/5 ( reviews)

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Book Synopsis Advertising Creative by : Tom Altstiel

Download or read book Advertising Creative written by Tom Altstiel. This book was released on 2019-01-18. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.

Creative Advertising

2004 Business & Economics
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Author :
Release : 2004
Genre : Business & Economics
Kind : eBook
Book Rating : 766/5 ( reviews)

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Book Synopsis Creative Advertising by : Mario Pricken

Download or read book Creative Advertising written by Mario Pricken. This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt: Time to create ideas - The Kickstart catalogue - Wit an humour in the copy - Creative techniques - Vizualization - Interviews and resources.

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