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How Disruption Brought Order

2007-09-04 Business & Economics
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Release : 2007-09-04
Genre : Business & Economics
Kind : eBook
Book Rating : 838/5 ( reviews)

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Book Synopsis How Disruption Brought Order by : Jean-Marie Dru

Download or read book How Disruption Brought Order written by Jean-Marie Dru. This book was released on 2007-09-04. Available in PDF, EPUB and Kindle. Book excerpt: In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas, and the Apple iPhone became such unqualified successes. Both a fascinating business memoir and a practical guide to harnessing the power of disruption, this book offers a look at the cutting edge of modern advertising.

Beyond Disruption

2002-04-29 Business & Economics
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Release : 2002-04-29
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Beyond Disruption by : Jean-Marie Dru

Download or read book Beyond Disruption written by Jean-Marie Dru. This book was released on 2002-04-29. Available in PDF, EPUB and Kindle. Book excerpt: In this work Jean-Marie Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy.

A Good Disruption

2016-10-20 Business & Economics
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Release : 2016-10-20
Genre : Business & Economics
Kind : eBook
Book Rating : 794/5 ( reviews)

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Book Synopsis A Good Disruption by : Martin Stuchtey

Download or read book A Good Disruption written by Martin Stuchtey. This book was released on 2016-10-20. Available in PDF, EPUB and Kindle. Book excerpt: Disruptive technology is one of the defining economic trends of our age, transforming one major industry after another. But what is the true impact of such disruption on the world's economies, and does it really have the potential to solve global problems such as low growth, inequality and environmental degradation? The provocative answer is that such disruption could indeed solve many of these issues, but that it won't... at least, not on its current trajectory. A Good Disruption highlights some of the huge costs that are at stake, and argues that managing such disruption will be the defining business challenge of the next decade. In order for us to meet that challenge, the book sets out a bold and inspirational vision for a more robust and sustainable economic model. Rich in relevant case studies, and incorporating industry examples from around the world, A Good Disruption accomplishes the remarkable feat of synthesizing key contemporary trends into a coherent world view of how to seize the potential of our collective futures. This is essential reading for policy makers, politicians, business executives and social scientists, as well as anyone who wants a deeper understanding of the impact of disruptive technology and how it can be transformed into a major force for the global good.

Disruption

2014-04-01 Young Adult Fiction
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Release : 2014-04-01
Genre : Young Adult Fiction
Kind : eBook
Book Rating : 12X/5 ( reviews)

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Book Synopsis Disruption by : Jessica Shirvington

Download or read book Disruption written by Jessica Shirvington. This book was released on 2014-04-01. Available in PDF, EPUB and Kindle. Book excerpt: The heart-stopping first chapter in bestselling author Jessica Shirvington's Disruption series. What if a microchip could identify your perfect match? What if it could be used against you and the ones you love? Eight years ago, Mercer Corporation's M-Bands became mandatory. An evolution of the smartphone, the bracelets promised an easier life. Instead, they have come to control it. Two years ago, Maggie Stevens watched helplessly as one of the people she loved most was taken from her, shattering her world as she knew it. Now, Maggie is ready. And Quentin Mercer -- heir to the M-Corp empire -- has become key to Maggie's plan. But as the pieces of her dangerous design fall into place, could Quentin's involvement destroy everything she's fought for? In a world full of broken promises, the ones Maggie must keep could be the most heartbreaking. Ages 14+

The Great Disruption

2012-02-02 Nature
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Release : 2012-02-02
Genre : Nature
Kind : eBook
Book Rating : 180/5 ( reviews)

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Book Synopsis The Great Disruption by : Paul Gilding

Download or read book The Great Disruption written by Paul Gilding. This book was released on 2012-02-02. Available in PDF, EPUB and Kindle. Book excerpt: It's time to stop just worrying about climate change, says Paul Gilding. Instead we need to brace for impact, because global crisis is no longer avoidable. The 'Great Disruption' started in 2008, with spiking food and oil prices and dramatic ecological change like the melting polar icecap. It is not simply about fossil fuels and carbon footprints. We have come to the end of Economic Growth, Version 1.0, a world economy based on consumption and waste, where we lived beyond the means of our planet's ecosystems and resources. The Great Disruption offers a stark and unflinching look at the challenge humanity faces - yet also a deeply optimistic message. The coming decades will see loss, suffering and conflict as our planetary overdraft is paid. However, they will also bring out the best humanity can offer: compassion, innovation, resilience and adaptability. Gilding tells us how to fight, and win, what he calls 'the One Degree War' to prevent catastrophic warming of the earth, and how to start today. The crisis we are in represents a rare chance to replace our addiction to growth with an ethic of sustainability, and it's already happening. It's also an unmatched business opportunity: old industries will collapse while new companies literally reshape our economy. In the aftermath of the Great Disruption, we will measure 'growth' in a new way. It will mean not quantity of stuff, but quality, and happiness, of life. And, yes, there is life after shopping. The Great Disruption is an invigorating and well-informed polemic by an advocate for sustainability and climate change who has dedicated his life to campaigning for a balanced use of Earth's limited resources. It is essential reading.

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