Share

How Behavior Spreads

2020-03-24 Psychology
Download How Behavior Spreads PDF Online Free

Author :
Release : 2020-03-24
Genre : Psychology
Kind : eBook
Book Rating : 427/5 ( reviews)

GET EBOOK


Book Synopsis How Behavior Spreads by : Damon Centola

Download or read book How Behavior Spreads written by Damon Centola. This book was released on 2020-03-24. Available in PDF, EPUB and Kindle. Book excerpt: A new, counterintuitive theory for how social networks influence the spread of behavior New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovations? How Behavior Spreads presents over a decade of original research examining how changes in societal behavior—in voting, health, technology, and finance—occur and the ways social networks can be used to influence how they propagate. Damon Centola's startling findings show that the same conditions that accelerate the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.

How Behavior Spreads

2018-06-12 Social Science
Download How Behavior Spreads PDF Online Free

Author :
Release : 2018-06-12
Genre : Social Science
Kind : eBook
Book Rating : 098/5 ( reviews)

GET EBOOK


Book Synopsis How Behavior Spreads by : Damon Centola

Download or read book How Behavior Spreads written by Damon Centola. This book was released on 2018-06-12. Available in PDF, EPUB and Kindle. Book excerpt: A new, counterintuitive theory for how social networks influence the spread of behavior New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases be used to improve the spread of beneficial behaviors and innovations? In How Behavior Spreads, Damon Centola presents over a decade of original research examining how changes in societal behavior--in voting, health, technology, and finance—occur and the ways social networks can be used to influence how they propagate. Centola's startling findings show that the same conditions accelerating the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. While it is commonly believed that "weak ties"—long-distance connections linking acquaintances—lead to the quicker spread of behaviors, in fact the exact opposite holds true. Centola demonstrates how the most well-known, intuitive ideas about social networks have caused past diffusion efforts to fail, and how such efforts might succeed in the future. Pioneering the use of Web-based methods to understand how changes in people's social networks alter their behaviors, Centola illustrates the ways in which these insights can be applied to solve countless problems of organizational change, cultural evolution, and social innovation. His findings offer important lessons for public health workers, entrepreneurs, and activists looking to harness networks for social change. Practical and informative, How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.

Change

2021-01-19 Social Science
Download Change PDF Online Free

Author :
Release : 2021-01-19
Genre : Social Science
Kind : eBook
Book Rating : 345/5 ( reviews)

GET EBOOK


Book Synopsis Change by : Damon Centola

Download or read book Change written by Damon Centola. This book was released on 2021-01-19. Available in PDF, EPUB and Kindle. Book excerpt: How to create the change you want to see in the world using the paradigm-busting ideas in this "utterly fascinating" (Adam Grant) big-idea book.​ Most of what we know about how ideas spread comes from bestselling authors who give us a compelling picture of a world, in which "influencers" are king, "sticky" ideas "go viral," and good behavior is "nudged" forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same. When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us.

The Rules of Contagion

2020-02-13 Medical
Download The Rules of Contagion PDF Online Free

Author :
Release : 2020-02-13
Genre : Medical
Kind : eBook
Book Rating : 303/5 ( reviews)

GET EBOOK


Book Synopsis The Rules of Contagion by : Adam Kucharski

Download or read book The Rules of Contagion written by Adam Kucharski. This book was released on 2020-02-13. Available in PDF, EPUB and Kindle. Book excerpt: An Observer Book of the Year A Times Science Book of the Year A New Statesman Book of the Year A Financial Times Science Book of the Year 'Astonishingly bold' Daily Mail 'It is hard to imagine a more timely book ... much of the modern world will make more sense having read it.' The Times We live in a world that's more interconnected than ever before. Our lives are shaped by outbreaks - of disease, of misinformation, even of violence - that appear, spread and fade away with bewildering speed. To understand them, we need to learn the hidden laws that govern them. From 'superspreaders' who might spark a pandemic or bring down a financial system to the social dynamics that make loneliness catch on, The Rules of Contagion offers compelling insights into human behaviour and explains how we can get better at predicting what happens next. Along the way, Adam Kucharski explores how innovations spread through friendship networks, what links computer viruses with folk stories - and why the most useful predictions aren't necessarily the ones that come true. Now revised and updated with content on Covid-19.

Complex Spreading Phenomena in Social Systems

2018-06-21 Science
Download Complex Spreading Phenomena in Social Systems PDF Online Free

Author :
Release : 2018-06-21
Genre : Science
Kind : eBook
Book Rating : 321/5 ( reviews)

GET EBOOK


Book Synopsis Complex Spreading Phenomena in Social Systems by : Sune Lehmann

Download or read book Complex Spreading Phenomena in Social Systems written by Sune Lehmann. This book was released on 2018-06-21. Available in PDF, EPUB and Kindle. Book excerpt: This text is about spreading of information and influence in complex networks. Although previously considered similar and modeled in parallel approaches, there is now experimental evidence that epidemic and social spreading work in subtly different ways. While previously explored through modeling, there is currently an explosion of work on revealing the mechanisms underlying complex contagion based on big data and data-driven approaches. This volume consists of four parts. Part 1 is an Introduction, providing an accessible summary of the state of the art. Part 2 provides an overview of the central theoretical developments in the field. Part 3 describes the empirical work on observing spreading processes in real-world networks. Finally, Part 4 goes into detail with recent and exciting new developments: dedicated studies designed to measure specific aspects of the spreading processes, often using randomized control trials to isolate the network effect from confounders, such as homophily. Each contribution is authored by leading experts in the field. This volume, though based on technical selections of the most important results on complex spreading, remains quite accessible to the newly interested. The main benefit to the reader is that the topics are carefully structured to take the novice to the level of expert on the topic of social spreading processes. This book will be of great importance to a wide field: from researchers in physics, computer science, and sociology to professionals in public policy and public health.

You may also like...