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Handbook on Marketing Transnational Tourism Themes and Routes

2017
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Release : 2017
Genre :
Kind : eBook
Book Rating : 113/5 ( reviews)

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Book Synopsis Handbook on Marketing Transnational Tourism Themes and Routes by :

Download or read book Handbook on Marketing Transnational Tourism Themes and Routes written by . This book was released on 2017. Available in PDF, EPUB and Kindle. Book excerpt: This ETC and UNWTO Handbook on Marketing Transnational Tourism Themes and Routes aims at acquiring a deeper understanding of the transnational tourism themes and routes that are already proposed to travellers. Through illustrative case studies it furthermore provides practical guidance - especially for NTAa and NTOs - on the the creation and implementation of tourism routes, on marketing thematic tourism, including its development, management and promotion. The handbook will enrich UNWTO's tools for innovation, and feed into the ETC's 'Destination Europe 2020' strategy, contributing also to the development and promotion of its VisitEurope.com Internet portal."

Handbook on Marketing Transnational Tourism Themes and Routes

2017 Tourism
Download Handbook on Marketing Transnational Tourism Themes and Routes PDF Online Free

Author :
Release : 2017
Genre : Tourism
Kind : eBook
Book Rating : 159/5 ( reviews)

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Book Synopsis Handbook on Marketing Transnational Tourism Themes and Routes by : World Tourism Organization

Download or read book Handbook on Marketing Transnational Tourism Themes and Routes written by World Tourism Organization. This book was released on 2017. Available in PDF, EPUB and Kindle. Book excerpt: This ETC and UNWTO Handbook on Marketing Transnational Tourism Themes and Routes aims at acquiring a deeper understanding of the transnational tourism themes and routes that are already proposed to travellers. Through illustrative case studies it furthermore provides practical guidance - especially for NTAa and NTOs - on the the creation and implementation of tourism routes, on marketing thematic tourism, including its development, management and promotion. The Handbook will enrich UNWTO's tools for innovation, and feed into the ETC's 'Destination Europe 2020' strategy, contributing also to the development and promotion of its VisitEurope.com Internet portal.

Handbook on Marketing Transnational Tourism Themes and Routes

2017
Download Handbook on Marketing Transnational Tourism Themes and Routes PDF Online Free

Author :
Release : 2017
Genre :
Kind : eBook
Book Rating : 166/5 ( reviews)

GET EBOOK


Book Synopsis Handbook on Marketing Transnational Tourism Themes and Routes by :

Download or read book Handbook on Marketing Transnational Tourism Themes and Routes written by . This book was released on 2017. Available in PDF, EPUB and Kindle. Book excerpt: This ETC and UNWTO Handbook on Marketing Transnational Tourism Themes and Routes aims at acquiring a deeper understanding of the transnational tourism themes and routes that are already proposed to travellers. Through illustrative case studies it furthermore provides practical guidance - especially for NTAa and NTOs - on the the creation and implementation of tourism routes, on marketing thematic tourism, including its development, management and promotion. The handbook will enrich UNWTO's tools for innovation, and feed into the ETC's 'Destination Europe 2020' strategy, contributing also to the development and promotion of its VisitEurope.com Internet portal."

Tourism Routes and Trails

2019-12-30 Business & Economics
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Release : 2019-12-30
Genre : Business & Economics
Kind : eBook
Book Rating : 766/5 ( reviews)

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Book Synopsis Tourism Routes and Trails by : David Ward-Perkins

Download or read book Tourism Routes and Trails written by David Ward-Perkins. This book was released on 2019-12-30. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Routes and Trails plunges into the world of 'extended' tourism, offering an exploration of the 'routes' phenomenon whereby tourism is no longer for a given destination, but extends over multiple sites, a territory or landscape. Covering how such routes are created, often as ways of clustering experiences, it also reviews their effects on tourism businesses, local populations and other stakeholders.

Boosting Tourism Development through Intellectual Property Development

2021-04-23 Law
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Author :
Release : 2021-04-23
Genre : Law
Kind : eBook
Book Rating : 348/5 ( reviews)

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Book Synopsis Boosting Tourism Development through Intellectual Property Development by : World Intellectual Property Organization

Download or read book Boosting Tourism Development through Intellectual Property Development written by World Intellectual Property Organization. This book was released on 2021-04-23. Available in PDF, EPUB and Kindle. Book excerpt: This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. Podcast Episode 2 -- Intellectual Property and Tourism https://www.wipo.int/podcasts/en/wkc/index.html

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