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Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

2019-12-27 Business & Economics
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Release : 2019-12-27
Genre : Business & Economics
Kind : eBook
Book Rating : 485/5 ( reviews)

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Book Synopsis Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector by : Ramos, Célia M.Q.

Download or read book Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector written by Ramos, Célia M.Q.. This book was released on 2019-12-27. Available in PDF, EPUB and Kindle. Book excerpt: Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.

Handbook on Tourism and Social Media

2022-02-11 Business & Economics
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Release : 2022-02-11
Genre : Business & Economics
Kind : eBook
Book Rating : 411/5 ( reviews)

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Book Synopsis Handbook on Tourism and Social Media by : Gursoy, Dogan

Download or read book Handbook on Tourism and Social Media written by Gursoy, Dogan. This book was released on 2022-02-11. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators.

Social Media in Travel, Tourism and Hospitality

2012-10-01 Business & Economics
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Release : 2012-10-01
Genre : Business & Economics
Kind : eBook
Book Rating : 145/5 ( reviews)

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Book Synopsis Social Media in Travel, Tourism and Hospitality by : Professor Evangelos Christou

Download or read book Social Media in Travel, Tourism and Hospitality written by Professor Evangelos Christou. This book was released on 2012-10-01. Available in PDF, EPUB and Kindle. Book excerpt: Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

Handbook of Research on Smart Technology Applications in the Tourism Industry

2020-01-17 Business & Economics
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Release : 2020-01-17
Genre : Business & Economics
Kind : eBook
Book Rating : 906/5 ( reviews)

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Book Synopsis Handbook of Research on Smart Technology Applications in the Tourism Industry by : Çeltek, Evrim

Download or read book Handbook of Research on Smart Technology Applications in the Tourism Industry written by Çeltek, Evrim. This book was released on 2020-01-17. Available in PDF, EPUB and Kindle. Book excerpt: In today’s modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This includes the tourism industry, where smart technology has provided a range of new marketing possibilities including more effective sales tactics and delivering a more personalized customer experience. As the scope of business analytics continues to expand, professionals need research on the various applications of smart technology within the field of tourism. The Handbook of Research on Smart Technology Applications in the Tourism Industry is an essential reference source that discusses the use of intelligent systems in tourism as well as their influence on consumer relationships. Featuring research on topics such as digital advertising, wearable technology, and consumer behavior, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel managers, tour directors, airlines, marketers, researchers, managers, hospitality professionals, policymakers, business strategists, researchers, academicians, and students seeking coverage on the use of smart technologies in tourism.

Social Media in Travel, Tourism and Hospitality

2016-04-01 Business & Economics
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Release : 2016-04-01
Genre : Business & Economics
Kind : eBook
Book Rating : 80X/5 ( reviews)

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Book Synopsis Social Media in Travel, Tourism and Hospitality by : Evangelos Christou

Download or read book Social Media in Travel, Tourism and Hospitality written by Evangelos Christou. This book was released on 2016-04-01. Available in PDF, EPUB and Kindle. Book excerpt: Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

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