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Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices

2022-06-24 Business & Economics
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Release : 2022-06-24
Genre : Business & Economics
Kind : eBook
Book Rating : 821/5 ( reviews)

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Book Synopsis Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices by : Akel, Gökhan

Download or read book Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices written by Akel, Gökhan. This book was released on 2022-06-24. Available in PDF, EPUB and Kindle. Book excerpt: Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.

Handbook of Research on AI-Based Technologies and Applications in the Era of the Metaverse

2023-07-03 Computers
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Release : 2023-07-03
Genre : Computers
Kind : eBook
Book Rating : 531/5 ( reviews)

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Book Synopsis Handbook of Research on AI-Based Technologies and Applications in the Era of the Metaverse by : Khang, Alex

Download or read book Handbook of Research on AI-Based Technologies and Applications in the Era of the Metaverse written by Khang, Alex. This book was released on 2023-07-03. Available in PDF, EPUB and Kindle. Book excerpt: The recent advancements in the field of the internet of things (IoT), AI, big data, blockchain, augmented reality (AR)/virtual reality (VR), cloud platforms, quantum computing, cybersecurity, and telecommunication technology enabled the promotion of conventional computer-aided industry to the metaverse ecosystem that is powered by AR/VR-driven technologies. In this paradigm shift, the integrated technologies of IoT and AI play a vital role to connect the cyberspace of computing systems and virtual environments. AR/VR supports a huge range of industrial applications such as logistics, the food industry, and manufacturing utilities. AI-Based Technologies and Applications in the Era of the Metaverse discusses essential components of the metaverse ecosystem such as concepts, methodologies, technologies, modeling, designs, statistics, implementation, and maintenance. Covering key topics such as machine learning, deep learning, quantum computing, and blockchain, this premier reference source is ideal for computer scientists, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.

Strengthening Sustainable Digitalization of Asian Economy and Society

2024-03-27 Business & Economics
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Release : 2024-03-27
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Strengthening Sustainable Digitalization of Asian Economy and Society by : Ordóñez de Pablos, Patricia

Download or read book Strengthening Sustainable Digitalization of Asian Economy and Society written by Ordóñez de Pablos, Patricia. This book was released on 2024-03-27. Available in PDF, EPUB and Kindle. Book excerpt: In the ongoing evolution of Asia's economy and society, there is a crucial need to explore innovative conceptual frameworks, empirical studies, and case analyses. These endeavors aim to unravel the intricate relationship between digital transformation and the imperative for fostering a greener, more circular, and climate-neutral Asian economy. Strengthening Sustainable Digitalization of Asian Economy and Society explores the intersection between digital technologies, knowledge management, and sustainable development. The book addresses the challenges and opportunities the digital age poses, examining how advanced information technologies, including artificial intelligence, IoT, and machine learning, coupled with practical knowledge management, can catalyze a transformative journey. Strengthening Sustainable Digitalization of Asian Economy and Society unravels how these digital tools and solutions impact the realization of the Sustainable Development Goals (SDGs) by 2030, offering invaluable insights for academics, researchers, industry players, policymakers, and stakeholders. This book emphasizes the ASEAN region, providing an understanding of the regional nuances in the digital transition by presenting comparative regional studies, including Asia, Europe, the USA, Latin America, Africa, and the Gulf Region.

Global Perspectives on the Strategic Role of Marketing Information Systems

2023-05-08 Business & Economics
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Release : 2023-05-08
Genre : Business & Economics
Kind : eBook
Book Rating : 930/5 ( reviews)

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Book Synopsis Global Perspectives on the Strategic Role of Marketing Information Systems by : Medina-Quintero, Jose Melchor

Download or read book Global Perspectives on the Strategic Role of Marketing Information Systems written by Medina-Quintero, Jose Melchor. This book was released on 2023-05-08. Available in PDF, EPUB and Kindle. Book excerpt: A level of decision making is concerned with deciding the organization’s objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization’s future and its environment as well as matching the organization’s characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

New Trends in Marketing and Consumer Science

2024-05-17 Business & Economics
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Release : 2024-05-17
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis New Trends in Marketing and Consumer Science by : Tarnanidis, Theodore K.

Download or read book New Trends in Marketing and Consumer Science written by Tarnanidis, Theodore K.. This book was released on 2024-05-17. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.

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