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Handbook of Research on Effective Advertising Strategies in the Social Media Age

2015-02-28 Business & Economics
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Release : 2015-02-28
Genre : Business & Economics
Kind : eBook
Book Rating : 268/5 ( reviews)

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Book Synopsis Handbook of Research on Effective Advertising Strategies in the Social Media Age by : Ta?k?ran, Nurdan Öncel

Download or read book Handbook of Research on Effective Advertising Strategies in the Social Media Age written by Ta?k?ran, Nurdan Öncel. This book was released on 2015-02-28. Available in PDF, EPUB and Kindle. Book excerpt: Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

Handbook of Research on Effective Advertising Strategies in the Social Media Age

2015 Internet advertising
Download Handbook of Research on Effective Advertising Strategies in the Social Media Age PDF Online Free

Author :
Release : 2015
Genre : Internet advertising
Kind : eBook
Book Rating : 279/5 ( reviews)

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Book Synopsis Handbook of Research on Effective Advertising Strategies in the Social Media Age by :

Download or read book Handbook of Research on Effective Advertising Strategies in the Social Media Age written by . This book was released on 2015. Available in PDF, EPUB and Kindle. Book excerpt: "This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--

Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age

2019-11-29 Language Arts & Disciplines
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Release : 2019-11-29
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 366/5 ( reviews)

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Book Synopsis Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age by : Taskiran, Nurdan Oncel

Download or read book Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age written by Taskiran, Nurdan Oncel. This book was released on 2019-11-29. Available in PDF, EPUB and Kindle. Book excerpt: The fast pace of technology in this day and age has made it difficult for individuals to stay informed without becoming lost in the folds of an information overload. Methods used to narrow down information are becoming just as important as providing the information to be discovered. The Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age is a pivotal reference source that provides vital research on the significance of being literate in the age of speed and technology. While highlighting topics such as e-advertising, mobile computing, and visual culture, this publication explores the major issues society has in the information age and the methods of innovative achievements of public or private institutions. This book is ideally designed for researchers, academicians, teachers, and business managers seeking current research on a variety of social sciences in terms of the digital age.

Handbook of Research on Integrating Social Media into Strategic Marketing

2015-04-30 Business & Economics
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Release : 2015-04-30
Genre : Business & Economics
Kind : eBook
Book Rating : 546/5 ( reviews)

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Book Synopsis Handbook of Research on Integrating Social Media into Strategic Marketing by : Hajli, Nick

Download or read book Handbook of Research on Integrating Social Media into Strategic Marketing written by Hajli, Nick. This book was released on 2015-04-30. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.

Handbook of Research on Narrative Advertising

2019-06-28 Business & Economics
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Release : 2019-06-28
Genre : Business & Economics
Kind : eBook
Book Rating : 913/5 ( reviews)

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Book Synopsis Handbook of Research on Narrative Advertising by : Yilmaz, Recep

Download or read book Handbook of Research on Narrative Advertising written by Yilmaz, Recep. This book was released on 2019-06-28. Available in PDF, EPUB and Kindle. Book excerpt: Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.

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