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Handbook of Research on Cross-Disciplinary Uses of Gamification in Organizations

2022-01-28 Computers
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Release : 2022-01-28
Genre : Computers
Kind : eBook
Book Rating : 255/5 ( reviews)

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Book Synopsis Handbook of Research on Cross-Disciplinary Uses of Gamification in Organizations by : Bernardes, Oscar

Download or read book Handbook of Research on Cross-Disciplinary Uses of Gamification in Organizations written by Bernardes, Oscar. This book was released on 2022-01-28. Available in PDF, EPUB and Kindle. Book excerpt: Gaming is increasingly prevalent in our society and everyday lives as a form of leisure or competition. The typical aim of gaming is to gain a pleasant experience from the game. Because of the saturation of gaming in global society, the gamification concept and its operationalization in non-gaming contexts has become a growing practice. This technological novelty is the basis for an innovative change in many types of environments such as education, commerce, marketing, work, health, governance, and sustainability, among others. The service sector especially has shown widespread adoption of the method as it seeks to increase and motivate audiences and promote brands. However, little research is available on the adoption of gamification in organizations, leading to a need for literature that investigates best practices for utilization and implementation. The Handbook of Research on Cross-Disciplinary Uses of Gamification in Organizations is a comprehensive and timely reference book that explores the field of gamification for economic and social development. This book provides dynamic research from this emerging field. Covering topics such as distance learning, health behaviors, and workplace training, this book is a valuable reference for researchers, marketing managers, students, managers, executives, software developers, IT specialists, technology developers, faculty of P-12 and higher education, teachers, professors, government officials, and academicians.

Handbook of Research on Digital Innovation and Networking in Post-COVID-19 Organizations

2022-06-24 Computers
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Release : 2022-06-24
Genre : Computers
Kind : eBook
Book Rating : 631/5 ( reviews)

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Book Synopsis Handbook of Research on Digital Innovation and Networking in Post-COVID-19 Organizations by : Pego, Ana

Download or read book Handbook of Research on Digital Innovation and Networking in Post-COVID-19 Organizations written by Pego, Ana. This book was released on 2022-06-24. Available in PDF, EPUB and Kindle. Book excerpt: Businesses have had to face many challenges due to the COVID-19 pandemic; to survive in the changing landscape, they had to adapt quickly and implement new tactics and best practices to stay competitive. Networking is one of the many areas that looks vastly different in a post-pandemic world and companies must understand this change or risk falling behind. Further study is required to uncover the various difficulties and potential future directions of networking and innovation within the business landscape. The Handbook of Research on Digital Innovation and Networking in Post-COVID-19 Organizations provides a thorough overview of the ways in which organizations have had to change and adapt to the new business environments and considers how networking looks different in a post-COVID-19 world. Covering key topics such as organizational structures, consumer behavior, teleworking, and collaborations, this major reference work is ideal for managers, business owners, industry professionals, policymakers, researchers, scholars, academicians, practitioners, instructors, and students.

Global Perspectives on the Strategic Role of Marketing Information Systems

2023-05-08 Business & Economics
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Release : 2023-05-08
Genre : Business & Economics
Kind : eBook
Book Rating : 930/5 ( reviews)

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Book Synopsis Global Perspectives on the Strategic Role of Marketing Information Systems by : Medina-Quintero, Jose Melchor

Download or read book Global Perspectives on the Strategic Role of Marketing Information Systems written by Medina-Quintero, Jose Melchor. This book was released on 2023-05-08. Available in PDF, EPUB and Kindle. Book excerpt: A level of decision making is concerned with deciding the organization’s objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization’s future and its environment as well as matching the organization’s characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

Information and Communication Technologies in Tourism 2023

2023-01-14 Business & Economics
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Release : 2023-01-14
Genre : Business & Economics
Kind : eBook
Book Rating : 529/5 ( reviews)

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Book Synopsis Information and Communication Technologies in Tourism 2023 by : Berta Ferrer-Rosell

Download or read book Information and Communication Technologies in Tourism 2023 written by Berta Ferrer-Rosell. This book was released on 2023-01-14. Available in PDF, EPUB and Kindle. Book excerpt: This open access book provides an extensive overview of the usage of information and communication technologies in the tourism and hospitality industry. It presents the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 30th Annual International eTourism Conference, which assembles the latest research presented at the ENTER2023 conference. The enclosed papers cover various topics within the field, including augmented and virtual reality, website development, social media use, e-learning, big data, analytics and recommendation systems.

Impact of Digital Transformation on the Development of New Business Models and Consumer Experience

2022-03-11 Business & Economics
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Release : 2022-03-11
Genre : Business & Economics
Kind : eBook
Book Rating : 81X/5 ( reviews)

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Book Synopsis Impact of Digital Transformation on the Development of New Business Models and Consumer Experience by : Rodrigues, Maria Antónia

Download or read book Impact of Digital Transformation on the Development of New Business Models and Consumer Experience written by Rodrigues, Maria Antónia. This book was released on 2022-03-11. Available in PDF, EPUB and Kindle. Book excerpt: In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new experiences provided to services consumers and firms that need to be examined. Impact of Digital Transformation on the Development of New Business Models and Consumer Experience provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms. Covering topics such as business models, consumer behavior, and gamification, this publication is ideal for industry professionals, managers, business owners, practitioners, researchers, professors, academicians, and students.

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