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Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era

2022-06-24 Business & Economics
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Release : 2022-06-24
Genre : Business & Economics
Kind : eBook
Book Rating : 705/5 ( reviews)

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Book Synopsis Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era by : Keikhosrokiani, Pantea

Download or read book Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era written by Keikhosrokiani, Pantea. This book was released on 2022-06-24. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.

Consumer Behavior Change and Data Analytics in the Socio-digital Era

2022 Consumer behavior
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Release : 2022
Genre : Consumer behavior
Kind : eBook
Book Rating : 695/5 ( reviews)

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Book Synopsis Consumer Behavior Change and Data Analytics in the Socio-digital Era by : Pantea Keikhosrokiani

Download or read book Consumer Behavior Change and Data Analytics in the Socio-digital Era written by Pantea Keikhosrokiani. This book was released on 2022. Available in PDF, EPUB and Kindle. Book excerpt: "This book focuses on concepts, theories, and analytical techniques to track consumer behavior change for the sake of better decision making among businesses, covering various techniques such as opinion mining, behavioral and social media analytics using machine learning, deep learning, ensemble learning, and emotional intelligence"--

Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World

2023-04-05 Computers
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Release : 2023-04-05
Genre : Computers
Kind : eBook
Book Rating : 314/5 ( reviews)

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Book Synopsis Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World by : Keikhosrokiani, Pantea

Download or read book Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World written by Keikhosrokiani, Pantea. This book was released on 2023-04-05. Available in PDF, EPUB and Kindle. Book excerpt: Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. The Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this major reference work is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians.

Handbook of Research on Artificial Intelligence Applications in Literary Works and Social Media

2022-12-30 Computers
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Release : 2022-12-30
Genre : Computers
Kind : eBook
Book Rating : 443/5 ( reviews)

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Book Synopsis Handbook of Research on Artificial Intelligence Applications in Literary Works and Social Media by : Keikhosrokiani, Pantea

Download or read book Handbook of Research on Artificial Intelligence Applications in Literary Works and Social Media written by Keikhosrokiani, Pantea. This book was released on 2022-12-30. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence has been utilized in a diverse range of industries as more people and businesses discover its many uses and applications. A current field of study that requires more attention, as there is much opportunity for improvement, is the use of artificial intelligence within literary works and social media analysis. The Handbook of Research on Artificial Intelligence Applications in Literary Works and Social Media presents contemporary developments in the adoption of artificial intelligence in textual analysis of literary works and social media and introduces current approaches, techniques, and practices in data science that are implemented to scrap and analyze text data. This book initiates a new multidisciplinary field that is the combination of artificial intelligence, data science, social science, literature, and social media study. Covering key topics such as opinion mining, sentiment analysis, and machine learning, this reference work is ideal for computer scientists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Advances in Intelligent Computing Techniques and Applications

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Genre :
Kind : eBook
Book Rating : 079/5 ( reviews)

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Book Synopsis Advances in Intelligent Computing Techniques and Applications by : Faisal Saeed

Download or read book Advances in Intelligent Computing Techniques and Applications written by Faisal Saeed. This book was released on . Available in PDF, EPUB and Kindle. Book excerpt:

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