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Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing

2023-06-26 Business & Economics
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Release : 2023-06-26
Genre : Business & Economics
Kind : eBook
Book Rating : 830/5 ( reviews)

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Book Synopsis Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing by : Gigauri, Iza

Download or read book Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing written by Gigauri, Iza. This book was released on 2023-06-26. Available in PDF, EPUB and Kindle. Book excerpt: The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable marketing intends to integrate ecological, social, and ethical concerns while creating value. Consumers, along with other stakeholders, expect that brands will contribute to work toward the sustainable development goals; therefore, companies need to redesign their marketing initiatives to create, promote, and deliver values that are in line with sustainability. The Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in today’s context of the digital age, explains its boundaries and benefits, and describes the challenges and opportunities as well as the advantages and potential disadvantages of sustainable marketing and branding efforts. Covering key topics such as branding, marketing ethics, and corporate social responsibility, this premier reference source is ideal for marketers, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.

Handbook of Research on Novel Practices and Current Successes in Achieving the Sustainable Development Goals

2021-06-25 Business & Economics
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Release : 2021-06-25
Genre : Business & Economics
Kind : eBook
Book Rating : 287/5 ( reviews)

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Book Synopsis Handbook of Research on Novel Practices and Current Successes in Achieving the Sustainable Development Goals by : Popescu, Cristina Raluca Gh.

Download or read book Handbook of Research on Novel Practices and Current Successes in Achieving the Sustainable Development Goals written by Popescu, Cristina Raluca Gh.. This book was released on 2021-06-25. Available in PDF, EPUB and Kindle. Book excerpt: The realm of sustainable development focuses on the ability to meet the demands of the present, while not compromising the demands of the future. The knowledge of balancing sustainable development goals with high performance is essential. Even more essential is sharing the practices and accomplishments within sustainable development so that it may be spread throughout many organizations and societal functions. The Handbook of Research on Novel Practices and Current Successes in Achieving the Sustainable Development Goals provides valuable insights, challenges, and practices to highlight the key determinants in achieving the Sustainable Development Goals. This book presents a complex and thorough theoretical infrastructure concerning the Sustainable Development Goals, challenges and practices, as well as an important set of empirical results that will make a tremendous contribution to the analysis of the key determinants specific to the Sustainable Development Goals. Covering topics such as alternative consumption models, non-profit organizations, and sustainable communities, this is an essential text for academicians, scientists, researchers, students, PhD scholars, post-doctoral students, specialists, practitioners, governmental institutions, and policymakers worldwide.

Research Anthology on Measuring and Achieving Sustainable Development Goals

2021-12-30 Business & Economics
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Release : 2021-12-30
Genre : Business & Economics
Kind : eBook
Book Rating : 860/5 ( reviews)

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Book Synopsis Research Anthology on Measuring and Achieving Sustainable Development Goals by : Management Association, Information Resources

Download or read book Research Anthology on Measuring and Achieving Sustainable Development Goals written by Management Association, Information Resources. This book was released on 2021-12-30. Available in PDF, EPUB and Kindle. Book excerpt: The Sustainable Development Goals are an ongoing focus around the world as the needs of people and society continue to evolve at a rapid pace. The need for a more sustainable future has never been more pressing as issues such as climate change, natural disasters, and overpopulation present unique difficulties for the decision makers of the world. In order for them to make the best decisions regarding current priorities and strategies, up-to-date and detailed research regarding where we currently are as a society, where we want to be, and the many challenges that stand in the way is crucial. The Research Anthology on Measuring and Achieving Sustainable Development Goals is a comprehensive assessment of the current innovative research and discussions on the challenges to achieving the UN’s Sustainable Development Goals and the measures that have already been put in place to achieve them. Covering topics such as green consumer behavior and peace promotion, this book is vital for academicians, scientists, researchers, students, postdoctoral students, specialists, practitioners, businesses, governmental institutions, decision makers, environmentalists, and policymakers.

Handbook of Research on Sustainable Development Goals, Climate Change, and Digitalization

2021-11-12 Business & Economics
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Release : 2021-11-12
Genre : Business & Economics
Kind : eBook
Book Rating : 848/5 ( reviews)

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Book Synopsis Handbook of Research on Sustainable Development Goals, Climate Change, and Digitalization by : Castanho, Rui Alexandre

Download or read book Handbook of Research on Sustainable Development Goals, Climate Change, and Digitalization written by Castanho, Rui Alexandre. This book was released on 2021-11-12. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, the world has been changing considerably. Within the many obstacles, barriers, and opportunities, three significant challenges should be considered for the future planning of our territories and cities: seeking to achieve Sustainable Development Goals (SDG), facing climate change, and performing a shift towards digitalization. Considering these three challenges, we can work toward a more sustainable future for the environment. The Handbook of Research on Sustainable Development Goals, Climate Change, and Digitalization elaborates on sustainability issues in the planning and development field regarding the environment. This text promotes understanding about the dynamics, challenges, and opportunities for the new decade regarding our common future planning. Covering topics such as circular economy, economic-ecological principles, and sustainable resilience, this book is essential for academicians, researchers, policymakers, environmentalists, scientists, technicians, decision makers, practitioners, and students.

Social Marketing and Sustainable Development Goals (SDGs)

2023-05-24 Business & Economics
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Release : 2023-05-24
Genre : Business & Economics
Kind : eBook
Book Rating : 77X/5 ( reviews)

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Book Synopsis Social Marketing and Sustainable Development Goals (SDGs) by : M. Mercedes Galan-Ladero

Download or read book Social Marketing and Sustainable Development Goals (SDGs) written by M. Mercedes Galan-Ladero. This book was released on 2023-05-24. Available in PDF, EPUB and Kindle. Book excerpt: This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.

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