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Handbook of Niche Tourism

2022-09-20 Social Science
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Release : 2022-09-20
Genre : Social Science
Kind : eBook
Book Rating : 184/5 ( reviews)

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Book Synopsis Handbook of Niche Tourism by : Novelli, Marina

Download or read book Handbook of Niche Tourism written by Novelli, Marina. This book was released on 2022-09-20. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides a critical analysis of the evolution of the contemporary niche tourism phenomenon. By framing discussions around sustainable development thinking, concepts and practical applications, each chapter provides specific reflections on niche tourism trends, successes and/or failures, and the challenges and opportunities that destinations that pursue tourism as a vehicle for sustainable development face around the world.

Niche Tourism

2007-06-01 Business & Economics
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Release : 2007-06-01
Genre : Business & Economics
Kind : eBook
Book Rating : 16X/5 ( reviews)

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Book Synopsis Niche Tourism by : Marina Novelli

Download or read book Niche Tourism written by Marina Novelli. This book was released on 2007-06-01. Available in PDF, EPUB and Kindle. Book excerpt: Niche Tourism examines one of the fastest growing areas within the tourism sector. This book provides an integrated picture of speciality/niche tourism as a whole looking at both the 'macro' and 'micro' niche area. It has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted internationally. With an emphasis on linking theory to practice, it is underpinned by up-to-date international case studies from around the world. Divided into 3 parts, it covers a variety of aspects under the headings of special interest tourism, tradition and culture base tourism and activity-based tourism.

Handbook of Niche Marketing

2013-04-03 Business & Economics
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Release : 2013-04-03
Genre : Business & Economics
Kind : eBook
Book Rating : 950/5 ( reviews)

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Book Synopsis Handbook of Niche Marketing by : Art Weinstein

Download or read book Handbook of Niche Marketing written by Art Weinstein. This book was released on 2013-04-03. Available in PDF, EPUB and Kindle. Book excerpt: Get closer to “tailor made” marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities’ insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalization—with practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing’s: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.

Handbook of Niche Marketing

2006 Business & Economics
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Release : 2006
Genre : Business & Economics
Kind : eBook
Book Rating : 308/5 ( reviews)

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Book Synopsis Handbook of Niche Marketing by : Tevfik Dalgic

Download or read book Handbook of Niche Marketing written by Tevfik Dalgic. This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt: Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing's: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.

Exploring Niche Tourism Business Models, Marketing, and Consumer Experience

2023-08-18 Business & Economics
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Release : 2023-08-18
Genre : Business & Economics
Kind : eBook
Book Rating : 449/5 ( reviews)

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Book Synopsis Exploring Niche Tourism Business Models, Marketing, and Consumer Experience by : Rodrigues, Maria Antónia

Download or read book Exploring Niche Tourism Business Models, Marketing, and Consumer Experience written by Rodrigues, Maria Antónia. This book was released on 2023-08-18. Available in PDF, EPUB and Kindle. Book excerpt: The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage local culture, authenticity, and resources, and niche tourism is considerably important for the future of tourism companies and destination managers. Thus, it is essential for tourism companies and destination managers to be proactive and adapt to market changes and challenges to hold a stronger position in the business environment in the future. Exploring Niche Tourism Business Models, Marketing, and Consumer Experience provides relevant theoretical and empirical research findings, an innovative and multifaceted perspective of the niche tourist experience, and an understanding of how companies adopt business models based on sustainable paradigms and innovative technologies as a way to create value. Covering topics such as business models, rural tourism, and visitor experience, this premier reference source is an essential resource for marketing managers, product developers, niche tourism executives, marketing and tourism students, business professionals, researchers, and academicians.

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