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Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy

2018-10-26 Business & Economics
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Release : 2018-10-26
Genre : Business & Economics
Kind : eBook
Book Rating : 083/5 ( reviews)

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Book Synopsis Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy by : Carvalho, Luísa Cagica

Download or read book Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy written by Carvalho, Luísa Cagica. This book was released on 2018-10-26. Available in PDF, EPUB and Kindle. Book excerpt: The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.

Entrepreneurial Marketing

2018 Business & Economics
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Release : 2018
Genre : Business & Economics
Kind : eBook
Book Rating : 32X/5 ( reviews)

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Book Synopsis Entrepreneurial Marketing by : Robert D. Hisrich

Download or read book Entrepreneurial Marketing written by Robert D. Hisrich. This book was released on 2018. Available in PDF, EPUB and Kindle. Book excerpt: One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life. The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.

Handbook of Entrepreneurship and Marketing

2020-07-31 Business & Economics
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Release : 2020-07-31
Genre : Business & Economics
Kind : eBook
Book Rating : 57X/5 ( reviews)

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Book Synopsis Handbook of Entrepreneurship and Marketing by : Ian Fillis

Download or read book Handbook of Entrepreneurship and Marketing written by Ian Fillis. This book was released on 2020-07-31. Available in PDF, EPUB and Kindle. Book excerpt: This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.

The SAGE Handbook of Small Business and Entrepreneurship

2017-12-14 Business & Economics
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Release : 2017-12-14
Genre : Business & Economics
Kind : eBook
Book Rating : 098/5 ( reviews)

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Book Synopsis The SAGE Handbook of Small Business and Entrepreneurship by : Robert Blackburn

Download or read book The SAGE Handbook of Small Business and Entrepreneurship written by Robert Blackburn. This book was released on 2017-12-14. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Small Business and Entrepreneurship offers state-of-the-art chapters on all aspects of this rapidly-evolving discipline. Original contributions from the best international scholars map the development of Entrepreneurship as an academic field, explore its key current debates and research methods, and also consider its future directions. Part One: The People and the Entrepreneurial Processes Part Two: Entrepreneurship and Small Business Management and Organization Part Three: Entrepreneurial Milieu Part Four: Researching Small Business Entrepreneurship This handbook will be the leading reference book for Entrepreneurship academics and researchers, as well as those from other associated disciplines including business and management, psychology, marketing, sociology and anthropology.

The Oxford Handbook of Entrepreneurship

2008 Business & Economics
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Release : 2008
Genre : Business & Economics
Kind : eBook
Book Rating : 991/5 ( reviews)

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Book Synopsis The Oxford Handbook of Entrepreneurship by : Mark Casson

Download or read book The Oxford Handbook of Entrepreneurship written by Mark Casson. This book was released on 2008. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship is a key factor in economic growth, innovation, & the development of firms & businesses. Written by leading scholars, this book presents a comprehensive review of the research in entrepreneurship.

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