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Groundswell, Expanded and Revised Edition

2011-06-07 Business & Economics
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Release : 2011-06-07
Genre : Business & Economics
Kind : eBook
Book Rating : 414/5 ( reviews)

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Book Synopsis Groundswell, Expanded and Revised Edition by : Charlene Li

Download or read book Groundswell, Expanded and Revised Edition written by Charlene Li. This book was released on 2011-06-07. Available in PDF, EPUB and Kindle. Book excerpt: Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: · Evaluate new social technologies as they emerge · Determine how different groups of consumers are participating in social technology arenas · Apply a four-step process for formulating your future strategy · Build social technologies into your business Groundswell is required reading for executives seeking to protect and strengthen their company's public image.

Groundswell: Winning In A World Transformed By Social Technologies

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Kind : eBook
Book Rating : 566/5 ( reviews)

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Book Synopsis Groundswell: Winning In A World Transformed By Social Technologies by :

Download or read book Groundswell: Winning In A World Transformed By Social Technologies written by . This book was released on . Available in PDF, EPUB and Kindle. Book excerpt:

Groundswell

2011 Business & Economics
Download Groundswell PDF Online Free

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Release : 2011
Genre : Business & Economics
Kind : eBook
Book Rating : 986/5 ( reviews)

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Book Synopsis Groundswell by : Charlene Li

Download or read book Groundswell written by Charlene Li. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt: Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.

Open Leadership

2010-04-27 Business & Economics
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Release : 2010-04-27
Genre : Business & Economics
Kind : eBook
Book Rating : 696/5 ( reviews)

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Book Synopsis Open Leadership by : Charlene Li

Download or read book Open Leadership written by Charlene Li. This book was released on 2010-04-27. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean. Shows how to use social media to become an open organization Offers basic advice for leaders who are adapting to the new era of openness in the marketplace The author Charlene Li is one of the foremost experts on social media and technologies In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.

My Grandma Loves This!

2013-01
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Release : 2013-01
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Kind : eBook
Book Rating : 020/5 ( reviews)

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Book Synopsis My Grandma Loves This! by : William Frilling

Download or read book My Grandma Loves This! written by William Frilling. This book was released on 2013-01. Available in PDF, EPUB and Kindle. Book excerpt: In this book, we have hand-picked the most sophisticated, unanticipated, absorbing (if not at times crackpot!), original and musing book reviews of "Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies." Don't say we didn't warn you: these reviews are known to shock with their unconventionality or intimacy. Some may be startled by their biting sincerity; others may be spellbound by their unbridled flights of fantasy. Don't buy this book if: 1. You don't have nerves of steel. 2. You expect to get pregnant in the next five minutes. 3. You've heard it all.

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