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Greater China in the Global Market

2000 Business & Economics
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Release : 2000
Genre : Business & Economics
Kind : eBook
Book Rating : 886/5 ( reviews)

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Book Synopsis Greater China in the Global Market by : Yigang Pan

Download or read book Greater China in the Global Market written by Yigang Pan. This book was released on 2000. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets of doing business successfully in China! From tips on how to run joint ventures with Chinese companies to research on the tastes of Chinese consumers, Greater China in the Global Market contains the most up-to-date information on business and marketing strategies in China. This volume brings you the practical advice and empirical research of top experts in the field, including John Farley of Dartmouth College, John Child of Cambridge University, and Rohit Despande of Harvard University. Tapping China's huge economy can be highly profitable, but only if you understand the subtleties of doing business in the Chinese culture. Greater China in the Global Market offers insider's views of guanxi, the Chinese concept of relationship that can make or break international business ventures in China, as well as the expertise in Chinese corporate and consumer cultures you will need to establish successful business strategies. Greater China in the Global Market presents a comprehensive view of the essential factors in marketing to China, including: the difference in corporate culture between joint ventures and state-owned enterprises the most effective ways to manage the value chain activities in joint ventures the merits and limitations of various entry strategies, including umbrella companies, franchising, and contractual joint ventures, among others the influence of risk-absorption capability and risk-dispersion mechanisms on the choice of entry mode the factors that influence timing your entry into the market the changing tastes of Chinese consumers the correlation between brand consciousness and income in younger consumers a thorough literature review of twenty years of marketing research on China Greater China in the Global Market is a valuable resource for front-line marketing executives in China as well as corporate decision makers in their headquarters at home. It is a must read for academics and business practitioners with an interest in China.

Greater China in an Era of Globalization

2010 Business & Economics
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Release : 2010
Genre : Business & Economics
Kind : eBook
Book Rating : 341/5 ( reviews)

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Book Synopsis Greater China in an Era of Globalization by : Sujian Guo

Download or read book Greater China in an Era of Globalization written by Sujian Guo. This book was released on 2010. Available in PDF, EPUB and Kindle. Book excerpt: China's growth in the past few decades has been unprecedented, and continues to stay strong as it expands its influence around the globe. However, in many ways, the once insular China is still looking to find its footing as an international player in the globalization game. Greater China in an Era of Globalization looks at the success of China and its surrounding territories of Taiwan, Hong Kong, and Macau and asks the question "What is Chinese globalization?". The contributors in this volume look to answer this question by examining China's role both in its immediate sphere of influence and in the greater world. In doing so, the contributors argue that its push to globalize has had as much effect on the country itself, both politically and culturally, as it has had on the world. The contributors further the argument by analyzing China's influence on the rising nations in Africa and Latin America, before ending the book with a comparative analysis between it and the historic rise and fall of influence of its European counterparts.

The Economic Integration of Greater China

2007-04-01 Business & Economics
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Release : 2007-04-01
Genre : Business & Economics
Kind : eBook
Book Rating : 220/5 ( reviews)

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Book Synopsis The Economic Integration of Greater China by : Yin-Wong Cheung

Download or read book The Economic Integration of Greater China written by Yin-Wong Cheung. This book was released on 2007-04-01. Available in PDF, EPUB and Kindle. Book excerpt: The tremendous success of China's program of economic reform and the rapid integration of China into the global economy have prompted this study on the economic and financial integration between mainland China, Hong Kong, and Taiwan – a grouping sometimes referred to as Greater China. While there has been a plethora of analyses of China's economic interactions with other economies, this book fills the need for a thorough investigation of regional financial and real interactions – corresponding to the many exhaustive studies of such interactions between developed countries and between East Asian countries. Since real and financial integration has substantial implications for the efficiency of resource allocation and the efficacy of macroeconomics policy, Cheung, Chinn and Fujii offer clear analysis of the current state of economic integration of Greater China, thereby helping to gauge the potential role of China in the global economy. Prospects of a currency union in Greater China, an extreme form of integration, are also evaluated with respect to benefits and costs to the three parties. In addition, the authors provide complementary discussions regarding the degree of integration between China and several Pacific Rim economies, including those of Japan, Korea, Singapore, and the United States. Cheung, Chinn and Fujii provide an up-to-date assessment of mainland China's economic development and its integration with its neighboring economies, especially Hong Kong and Taiwan. This grouping is also known as Greater China. There are a number of approaches to assessing economic integration, and the authors present some standard measures – including trade flows, output movements, saving and investment correlations, and consumption comovements. They emphasize the measures based on some key parity conditions in international finance – real interest parity, uncovered interest parity, and relative purchasing power parity. While there is no perfect empirical measure of economic integration, the theoretical relationships between integration and these three parity conditions are well founded in economics. Moreover, the three parity conditions constitute a unified framework that can be used to assess the degree of real and financial integration, and thus offer a convenient way to investigate the interaction between these two types of integration. In addition, the authors evaluate the prospect of a currency union in Greater China, the most extreme form of integration. Prospects of China's continued integration with the world economy, and the implications of policies in Beijing and other Pacific Rim capitals are also discussed.

Investing in Greater China

2002 Business & Economics
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Release : 2002
Genre : Business & Economics
Kind : eBook
Book Rating : 585/5 ( reviews)

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Book Synopsis Investing in Greater China by : Irene So

Download or read book Investing in Greater China written by Irene So. This book was released on 2002. Available in PDF, EPUB and Kindle. Book excerpt: The story of Greater China and its present-day economic potential begins long ago, well before the Modern Era, when Confucius first set out the principles and ideas that have since that became the building blocks of Chinese history and culture. Confucianism remains a powerful force in shaping Greater China's political, economic and social structures. The unique culture, tradition, identity of Greater China function to provide the region with all the requisite social and political conditions for remarkable economic growth. In addition, China has embraced global markets and Western-style economic management principles. And, in 2001, China was admitted to the World Trade Organization. Today, the enormous economic potential of Greater China can be harnessed to the advantage of the enlightened investor. Investing in Greater China is a guide for investors. It provides the basic information on history and culture that is necessary to understand the region, and discusses the basic strategies for maximizing investment success in China.

The Political Economy of Sino-American Relations

1997-10-01 Business & Economics
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Release : 1997-10-01
Genre : Business & Economics
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Book Rating : 406/5 ( reviews)

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Book Synopsis The Political Economy of Sino-American Relations by : Y.Y. Kueh

Download or read book The Political Economy of Sino-American Relations written by Y.Y. Kueh. This book was released on 1997-10-01. Available in PDF, EPUB and Kindle. Book excerpt: In the post-Cold War world, the United States and China together forms one of the most significant relationships in the Asian Pacific region. However, this relationship cannot be considered in isolation from the dynamic economic integration of China with Hong Kong and Taiwan into what is now called 'Greater China'. This volume draws on a wide range of international expertise to examine the nature of the US economic interaction with Greater China. Set against the historical and political background of Sino-American relations, the contributors discuss in detail trade and investment flows between Greater China and the United States as well as China's entry into the World Trade Organization. The impact on regional trading partners and global trading organizations is also evaluated.

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