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Graphic Workshop: Innovative Promotions That Work

2006-04-01 Design
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Release : 2006-04-01
Genre : Design
Kind : eBook
Book Rating : 734/5 ( reviews)

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Book Synopsis Graphic Workshop: Innovative Promotions That Work by : Lisa L Cyr

Download or read book Graphic Workshop: Innovative Promotions That Work written by Lisa L Cyr. This book was released on 2006-04-01. Available in PDF, EPUB and Kindle. Book excerpt: Billions of dollars are spent every year on promotions, and for some, the payoff is huge. The key is creating promotions that cut through the clutter to delight, astound, amuse, shock, and touch one's intended audience in a memorable and smart way. This book takes intelligent and well-crafted promotions and breaks down the essential elements in a caption-like format so the readers will get the maximum number of promotions and the information they need in the shortest amount of time. Despite the streamlined approach, no critical information is lost. Featuring 140 diverse promotions, Innovative Promotions at Work: A Quick Guide to the Essentials of Effective Design deconstructs each and provides answers to designers' six most important questions: What was the promotion for? What was the concept? What was the goal? What were the challenges? What did the client require? Last, how successful was the piece? The answers to these questions give readers the insight they need to construct a roadmap to a successful promotion of their own.

Graphic Workshop

2006-04-01 Design
Download Graphic Workshop PDF Online Free

Author :
Release : 2006-04-01
Genre : Design
Kind : eBook
Book Rating : 193/5 ( reviews)

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Book Synopsis Graphic Workshop by : Lisa L Cyr

Download or read book Graphic Workshop written by Lisa L Cyr. This book was released on 2006-04-01. Available in PDF, EPUB and Kindle. Book excerpt: Billions of dollars are spent every year on promotions, and for some, the payoff is huge. The key is creating promotions that cut through the clutter to delight, astound, amuse, shock, and touch one's intended audience in a memorable and smart way. This book takes intelligent and well-crafted promotions and breaks down the essential elements in a caption-like format so the readers will get the maximum number of promotions and the information they need in the shortest amount of time. Despite the streamlined approach, no critical information is lost. Featuring 140 diverse promotions, Innovative Promotions at Work: A Quick Guide to the Essentials of Effective Design deconstructs each and provides answers to designers' six most important questions: What was the promotion for? What was the concept? What was the goal? What were the challenges? What did the client require? Last, how successful was the piece? The answers to these questions give readers the insight they need to construct a roadmap to a successful promotion of their own.

Creative Workshop

2010-11-24 Design
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Author :
Release : 2010-11-24
Genre : Design
Kind : eBook
Book Rating : 972/5 ( reviews)

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Book Synopsis Creative Workshop by : David Sherwin

Download or read book Creative Workshop written by David Sherwin. This book was released on 2010-11-24. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever struggled to complete a design project on time? Or felt that having a tight deadline stifled your capacity for maximum creativity? If so, then this book is for you. Within these pages, you'll find 80 creative challenges that will help you achieve a breadth of stronger design solutions, in various media, within any set time period. Exercises range from creating a typeface in an hour to designing a paper robot in an afternoon to designing web pages and other interactive experiences. Each exercise includes compelling visual solutions from other designers and background stories to help you increase your capacity to innovate. Creative Workshop also includes useful brainstorming techniques and wisdom from some of today's top designers. By road-testing these techniques as you attempt each challenge, you'll find new and more effective ways to solve tough design problems and bring your solutions to vibrant life.

Illustration Workshop

2018 Drawing
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Author :
Release : 2018
Genre : Drawing
Kind : eBook
Book Rating : 562/5 ( reviews)

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Book Synopsis Illustration Workshop by : Mary Kate McDevitt

Download or read book Illustration Workshop written by Mary Kate McDevitt. This book was released on 2018. Available in PDF, EPUB and Kindle. Book excerpt: "For aspiring illustrators, students, or anyone who loves to draw, this workbook helps to build up drawing skills, confidence, and an attention-grabbing portfolio ... [Includes] 12 step-by-step assignments to illustrate commercially compelling products--like a greeting card, product packaging, a magazine editorial, and more"--Amazon.com

The Graphic Designer's Guide to Creative Marketing

1999-03-08 Architecture
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Release : 1999-03-08
Genre : Architecture
Kind : eBook
Book Rating : 149/5 ( reviews)

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Book Synopsis The Graphic Designer's Guide to Creative Marketing by : Linda Cooper Bowen

Download or read book The Graphic Designer's Guide to Creative Marketing written by Linda Cooper Bowen. This book was released on 1999-03-08. Available in PDF, EPUB and Kindle. Book excerpt: You know you've got the talent, now let them know it-your complete guide to finding, winning, and keeping good clients Written by a graphic designer and successful marketing consultant, this book is the most complete guide available to marketing your services, with clear, practical, step-by-step instructions on every aspect of graphic design marketing, including: * Developing and implementing a marketing plan * Researching prospective clients * Creating effective marketing materials * Cold calling and follow-ups * Effective communication * Dressing for success * Resumes, cover letters, and portfolios * Proposals, bids, and contracts * Keeping good clients-account management Also included are sample business forms, contracts, proposals, letters, and checklists, along with stunning full-color examples of successful self-promotion campaigns for every budget. Throughout the book, there are fascinating and instructive interviews with clients as well as graphic designers from across the country who share what they've learned about marketing and managing graphic design services.

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