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Graphic Design: The New Basics (Second Edition, Revised and Expanded)

2015-07-14 Design
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Release : 2015-07-14
Genre : Design
Kind : eBook
Book Rating : 555/5 ( reviews)

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Book Synopsis Graphic Design: The New Basics (Second Edition, Revised and Expanded) by : Ellen Lupton

Download or read book Graphic Design: The New Basics (Second Edition, Revised and Expanded) written by Ellen Lupton. This book was released on 2015-07-14. Available in PDF, EPUB and Kindle. Book excerpt: Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics (Second Edition, Revised and Expanded), bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.

Graphic Design: The New Basics

2015-07-14 Design
Download Graphic Design: The New Basics PDF Online Free

Author :
Release : 2015-07-14
Genre : Design
Kind : eBook
Book Rating : 255/5 ( reviews)

GET EBOOK


Book Synopsis Graphic Design: The New Basics by : Ellen Lupton

Download or read book Graphic Design: The New Basics written by Ellen Lupton. This book was released on 2015-07-14. Available in PDF, EPUB and Kindle. Book excerpt: Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.

Graphic Design

2014-04-15 Design
Download Graphic Design PDF Online Free

Author :
Release : 2014-04-15
Genre : Design
Kind : eBook
Book Rating : 443/5 ( reviews)

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Book Synopsis Graphic Design by : Ellen Lupton

Download or read book Graphic Design written by Ellen Lupton. This book was released on 2014-04-15. Available in PDF, EPUB and Kindle. Book excerpt: How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems

Graphic Design

2008-05 Architecture
Download Graphic Design PDF Online Free

Author :
Release : 2008-05
Genre : Architecture
Kind : eBook
Book Rating : 705/5 ( reviews)

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Book Synopsis Graphic Design by : Ellen Lupton

Download or read book Graphic Design written by Ellen Lupton. This book was released on 2008-05. Available in PDF, EPUB and Kindle. Book excerpt: This guide aims to move students away from a cut-and-paste mentality and refocus design instruction on the fundamentals of form (starting from such basics as point and line) in a critical, rigorous way informed by contemporary media, theory and software systems.

The Elements of Graphic Design

2011-03-15 Design
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Release : 2011-03-15
Genre : Design
Kind : eBook
Book Rating : 800/5 ( reviews)

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Book Synopsis The Elements of Graphic Design by : Alex W. White

Download or read book The Elements of Graphic Design written by Alex W. White. This book was released on 2011-03-15. Available in PDF, EPUB and Kindle. Book excerpt: This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

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