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Global Marketing Management

2009 Export marketing
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Release : 2009
Genre : Export marketing
Kind : eBook
Book Rating : 429/5 ( reviews)

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Book Synopsis Global Marketing Management by : Kiefer Lee

Download or read book Global Marketing Management written by Kiefer Lee. This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt: 'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.

Global Marketing Management

2017 Export marketing
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Release : 2017
Genre : Export marketing
Kind : eBook
Book Rating : 847/5 ( reviews)

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Book Synopsis Global Marketing Management by : Masaaki Kotabe

Download or read book Global Marketing Management written by Masaaki Kotabe. This book was released on 2017. Available in PDF, EPUB and Kindle. Book excerpt: TRY (FREE for 14 days), OR RENT this title: www.wileystudentchoice.com The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text's guiding principle, as laid out concisely and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more "multilateral." Suitable for all business majors, the text encourages students to learn how marketing managers work across business functions for effective corporate performance on a global basis and achievement of overall corporate goals. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.

Global Marketing: Foreign Entry, Local Marketing, and Global Management

2008-11-03 Business & Economics
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Release : 2008-11-03
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Global Marketing: Foreign Entry, Local Marketing, and Global Management by : Johny K. Johansson

Download or read book Global Marketing: Foreign Entry, Local Marketing, and Global Management written by Johny K. Johansson. This book was released on 2008-11-03. Available in PDF, EPUB and Kindle. Book excerpt: Johanssons Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the authors rich international experience, help students move from concept to application.

Global Marketing Management

2011 Export Marketing
Download Global Marketing Management PDF Online Free

Author :
Release : 2011
Genre : Export Marketing
Kind : eBook
Book Rating : 748/5 ( reviews)

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Book Synopsis Global Marketing Management by : Masaaki Kotabe

Download or read book Global Marketing Management written by Masaaki Kotabe. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt: Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more multilateral. The 5th Edition further addresses some peculiar phenomenon being observed in global marketing today. Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.

Global Marketing Management

1992 Business & Economics
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Release : 1992
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Global Marketing Management by : Robert Dow Buzzell

Download or read book Global Marketing Management written by Robert Dow Buzzell. This book was released on 1992. Available in PDF, EPUB and Kindle. Book excerpt: Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketing.

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