Author : Annalisa Zanola
Release : 2012-10
Genre : English language
Kind : eBook
Book Rating : 041/5 ( reviews)
Book Synopsis Global English in International Business by : Annalisa Zanola
Download or read book Global English in International Business written by Annalisa Zanola. This book was released on 2012-10. Available in PDF, EPUB and Kindle. Book excerpt: Ready or not, English is now the global language of business. More and more multinational companies are mandating English as the common corporate language, in an attempt to facilitate communication and performance across geographically diverse functions and business endeavours. Companies must overcome language barriers to survive and thrive in a global economy - and English will be the common ground, at least for now. The new edition of Global English in International Business underlines some basic issues in the field, namely: the role of intercultural communication, the peculiarity of English for International Business, the tools we can choose to learn and improve it, and above all an active approach to real 'business texts', such as the financial statement of a company. In other words, a global approach to business English and business communication is given to teachers and students in the field.
