1# Library to Find Best eBook for Read
Author : Information Reso Management Association
Release : 2019-05-28
Genre : Business & Economics
Kind : eBook
Book Rating : 337/5 ( reviews)
Book Synopsis Global Branding by : Information Reso Management Association
Download or read book Global Branding written by Information Reso Management Association. This book was released on 2019-05-28. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Management Association, Information Resources
Release : 2019-07-05
Genre : Business & Economics
Kind : eBook
Book Rating : 830/5 ( reviews)
Book Synopsis Global Branding: Breakthroughs in Research and Practice by : Management Association, Information Resources
Download or read book Global Branding: Breakthroughs in Research and Practice written by Management Association, Information Resources. This book was released on 2019-07-05. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Author : Information Reso Management Association
Release : 2019-05-28
Genre : Business & Economics
Kind : eBook
Book Rating : 320/5 ( reviews)
Book Synopsis Global Branding by : Information Reso Management Association
Download or read book Global Branding written by Information Reso Management Association. This book was released on 2019-05-28. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Laurence Minsky
Release : 2019-11-03
Genre : Business & Economics
Kind : eBook
Book Rating : 61X/5 ( reviews)
Book Synopsis Global Brand Management by : Laurence Minsky
Download or read book Global Brand Management written by Laurence Minsky. This book was released on 2019-11-03. Available in PDF, EPUB and Kindle. Book excerpt: In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.
Author : Management Association, Information Resources
Release : 2020-03-06
Genre : Business & Economics
Kind : eBook
Book Rating : 705/5 ( reviews)
Book Synopsis Destination Management and Marketing: Breakthroughs in Research and Practice by : Management Association, Information Resources
Download or read book Destination Management and Marketing: Breakthroughs in Research and Practice written by Management Association, Information Resources. This book was released on 2020-03-06. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.
