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Global Applications of the Internet of Things in Digital Marketing

2023 Internet marketing
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Release : 2023
Genre : Internet marketing
Kind : eBook
Book Rating : 677/5 ( reviews)

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Book Synopsis Global Applications of the Internet of Things in Digital Marketing by : Arshi Naim

Download or read book Global Applications of the Internet of Things in Digital Marketing written by Arshi Naim. This book was released on 2023. Available in PDF, EPUB and Kindle. Book excerpt: "This book will answer the questions on applications of IoT communications between marketers and consumers, how to monitor their interaction and what information should be given to the consumers. The book will provide benefits to marketers in building brand awareness to expand customer base and enter new markets, Generate leads for the business, To engage and provide valuable information, Generate sales via online or offline channels. The book links the industry with academia by providing useful insights on how to improve businesses' ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and physical customer experiences"--

Global Applications of the Internet of Things in Digital Marketing

2023-05-23 Business & Economics
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Release : 2023-05-23
Genre : Business & Economics
Kind : eBook
Book Rating : 685/5 ( reviews)

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Book Synopsis Global Applications of the Internet of Things in Digital Marketing by : Naim, Arshi

Download or read book Global Applications of the Internet of Things in Digital Marketing written by Naim, Arshi. This book was released on 2023-05-23. Available in PDF, EPUB and Kindle. Book excerpt: In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing

2021-06-25 Business & Economics
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Release : 2021-06-25
Genre : Business & Economics
Kind : eBook
Book Rating : 940/5 ( reviews)

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Book Synopsis Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing by : El-Gohary, Hatem

Download or read book Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing written by El-Gohary, Hatem. This book was released on 2021-06-25. Available in PDF, EPUB and Kindle. Book excerpt: The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.

Smart Marketing With the Internet of Things

2018-07-20 Business & Economics
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Release : 2018-07-20
Genre : Business & Economics
Kind : eBook
Book Rating : 644/5 ( reviews)

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Book Synopsis Smart Marketing With the Internet of Things by : Simões, Dora

Download or read book Smart Marketing With the Internet of Things written by Simões, Dora. This book was released on 2018-07-20. Available in PDF, EPUB and Kindle. Book excerpt: The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.

Digital Influence on Consumer Habits

2024-04-23 Business & Economics
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Release : 2024-04-23
Genre : Business & Economics
Kind : eBook
Book Rating : 425/5 ( reviews)

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Book Synopsis Digital Influence on Consumer Habits by : Nripendra Singh

Download or read book Digital Influence on Consumer Habits written by Nripendra Singh. This book was released on 2024-04-23. Available in PDF, EPUB and Kindle. Book excerpt: Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.

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