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Gender and the Changing Face of Higher Education in Asia Pacific

2019-01-12 Education
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Release : 2019-01-12
Genre : Education
Kind : eBook
Book Rating : 953/5 ( reviews)

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Book Synopsis Gender and the Changing Face of Higher Education in Asia Pacific by : Deane E. Neubauer

Download or read book Gender and the Changing Face of Higher Education in Asia Pacific written by Deane E. Neubauer. This book was released on 2019-01-12. Available in PDF, EPUB and Kindle. Book excerpt: This book establishes gender issues as a major focus within developments shaping higher education in the Asia Pacific region. The discussion is framed as a response to various dedicated efforts, such as that of the United Nations, to foreground gender as a site for political discourse throughout the region. Throughout the volume, authors confront issues that continue to gain prominence in higher education as a policy arena, including the degree to which higher education operates within a framework of gender equity and how higher education appointments—even promotions—are sensitive to gender. By touching specific instances throughout Korea, Japan, China, Australia, India, Malaysia, Thailand, and Taiwan, authors offer an unprecedented big-picture view of gender-relevant policy issues.

Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

2022-09-30 Business & Economics
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Release : 2022-09-30
Genre : Business & Economics
Kind : eBook
Book Rating : 172/5 ( reviews)

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Book Synopsis Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions by : Charitha Harshani Perera

Download or read book Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions written by Charitha Harshani Perera. This book was released on 2022-09-30. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity has become crucial for higher education institutions to differentiate themselves from others to attract prospective students. Social media-based marketing facilitated prospective students to communicate and collaborate to gather information relevant to higher education institutions and their respective brand equity. However, many models on customer-based brand equity received limited support in the higher education sector, particularly in emerging Asian countries. As such, drawing from social information processing theory, this book empirically investigates how higher education institutions can develop customer-based brand equity by using social media marketing and subjective norms mediated by brand credibility, taking cross-country comparisons between Sri Lanka and Vietnam. The book goes on to examine the applications and implications of the findings for higher education institutions in developing branding strategies through social media.

Gender And The Changing Face Of Higher Education: A Feminized Future?

2008-12-01 Education
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Release : 2008-12-01
Genre : Education
Kind : eBook
Book Rating : 139/5 ( reviews)

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Book Synopsis Gender And The Changing Face Of Higher Education: A Feminized Future? by : Leathwood, Carole

Download or read book Gender And The Changing Face Of Higher Education: A Feminized Future? written by Leathwood, Carole. This book was released on 2008-12-01. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on international and national data, theory and research, Gender and the Changing Face of Higher Education provides an accessible but nuanced discussion of the 'feminization' of higher education for postgraduates, policy-makers and academics working in the field.

The Rise of China-U.S. International Cooperation in Higher Education

2018-07-17 Education
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Release : 2018-07-17
Genre : Education
Kind : eBook
Book Rating : 361/5 ( reviews)

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Book Synopsis The Rise of China-U.S. International Cooperation in Higher Education by : Christopher J. Johnstone

Download or read book The Rise of China-U.S. International Cooperation in Higher Education written by Christopher J. Johnstone. This book was released on 2018-07-17. Available in PDF, EPUB and Kindle. Book excerpt: Over the past two decades, international cooperation in higher education has become the norm in China and around the world. To exemplify these relationships, this edited volume devotes individual chapters to case studies of China-U.S. international higher education partnerships focused on 1) Collaborative graduate programs; 2) Research collaborations; 3) Student mobility; 4) Multi-institution collaborations; 5) Cultural exchanges; and 6) Branch campuses. These case studies will illuminate the strategies, challenges, and perceived benefits of cross-national collaboration. Case studies are bookended with introductory and concluding chapters that link cooperative activities to theory on diplomacy (including Western “soft diplomacy” and Chinese five principles of “peaceful coexistence” narratives); internationalization of higher education; and reflections on student and scholar mobility between Chinese and US institutions.

International Handbook on Education Development in the Asia-Pacific

2023-11-20 Education
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Release : 2023-11-20
Genre : Education
Kind : eBook
Book Rating : 87X/5 ( reviews)

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Book Synopsis International Handbook on Education Development in the Asia-Pacific by : Wing On Lee

Download or read book International Handbook on Education Development in the Asia-Pacific written by Wing On Lee. This book was released on 2023-11-20. Available in PDF, EPUB and Kindle. Book excerpt: The Springer International Handbook of Educational Development in Asia Pacific breaks new ground with a comprehensive, fine-grained and diverse perspective on research and education development throughout the Asia Pacific region. In 13 sections and 127 chapters, the Handbook delves into a wide spectrum of contemporary topics including educational equity and quality, language education, learning and human development, workplace learning, teacher education and professionalization, higher education organisations, citizenship and moral education, and high performing education systems. The Handbook is grounded in specific Asia Pacific contexts and scholarly traditions, using unique country-specific narratives, for example, Vietnam and Melanesia, and socio-cultural investigations through lenses such as language identity or colonisation, while offering parallel academic discourse and analyses framed by broader policy commentary from around the world.

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