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Futuretainment

2009-11-16 Business & Economics
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Release : 2009-11-16
Genre : Business & Economics
Kind : eBook
Book Rating : 754/5 ( reviews)

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Book Synopsis Futuretainment by : Mike Walsh

Download or read book Futuretainment written by Mike Walsh. This book was released on 2009-11-16. Available in PDF, EPUB and Kindle. Book excerpt: Over recent years seismic changes have taken place in the structure and direction of the media and entertainment industries. Since the launch of the first commercial web browser, to the advent of broadband, digital downloads and online virtual worlds, patterns of consumer behavior have adapted and evolved enormously, embracing new opportunities and having an indelible impact upon the commercial nature of media. Mike Walsh has been at the heart of this consumer revolution from its beginning and has been helping some of the world's leading companies and brands embrace new ideas for the past decade. The 23 insights in Futuretainment reveal how the rise of the Internet, mobile devices, social networking, audience networks, user generated content, ubiquitous networks and the ‘adaptive web’, amongst other advances, has affected the worlds of media and entertainment forever. Futuretainment is a dynamic visual handbook offering an accessible approach to this complex and evolving subject. It is a must-read for any individual or business that wants to understand how to maximize their position in this new era.

Future

2009-12-03 Social Science
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Release : 2009-12-03
Genre : Social Science
Kind : eBook
Book Rating : 238/5 ( reviews)

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Book Synopsis Future by : Lawrence R. Samuel

Download or read book Future written by Lawrence R. Samuel. This book was released on 2009-12-03. Available in PDF, EPUB and Kindle. Book excerpt: The history of our attitudes toward the possibilities of tomorrow:“A fascinating trek through American future visions from the 1920s to the present.” —Lori C. Walters, Ph.D., University of Central Florida The future is not a fixed idea but a highly variable one that reflects the values of those who are imagining it. By studying the ways that visionaries imagined the future—particularly that of America—in the past century, much can be learned about the cultural dynamics of the times. In this social history, Lawrence R. Samuel examines the future visions of intellectuals, artists, scientists, businesspeople, and others to tell a chronological story about the history of the future in the past century. He defines six separate eras of future narratives from 1920 to the present day, and argues that the milestones reached during these years—especially related to air and space travel, atomic and nuclear weapons, the women’s and civil rights movements, and the advent of biological and genetic engineering—sparked the possibilities of tomorrow in the public’s imagination, and helped make the twentieth century the first century to be significantly more about the future than the past. The idea of the future grew both in volume and importance as it rode the technological wave into the new millennium, and the author tracks the process by which most people, to some degree, have now become futurists as the need to anticipate tomorrow accelerates.

Entertainment and Society

2010-04-05 Performing Arts
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Release : 2010-04-05
Genre : Performing Arts
Kind : eBook
Book Rating : 948/5 ( reviews)

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Book Synopsis Entertainment and Society by : Shay Sayre

Download or read book Entertainment and Society written by Shay Sayre. This book was released on 2010-04-05. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this innovative textbook introduces students to the ways that society shapes our many forms of entertainment and in turn, how entertainment shapes society. Entertainment and Society examines a broad range of types of entertainment that we enjoy in our daily lives – covering new areas like sports, video games, gambling, theme parks, travel, and shopping, as well as traditional entertainment media such as film, television, and print. A primary emphasis is placed on the impact of technological and cultural convergence on innovation and the influence of contemporary entertainment. The authors begin with a general overview of the study of entertainment, introducing readers to various ways of understanding leisure and play, and then go on to trace a brief history of the development of entertainment from its live forms through mediated technology. Subsequent chapters review a broad range of theories and research and provide focused discussions of the relationship between entertainment and key societal factors including economics and commerce, culture, law, politics, ethics, advocacy and technology. The authors conclude by highlighting innovations and emerging trends in live and mediated entertainment and exploring their implications for the future. The new edition features updated examples and pedagogical features throughout including text boxes, case studies, student activities, questions for discussion, and suggestions for further reading.

The Trend Forecaster's Handbook

2019-07-29 Business & Economics
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Release : 2019-07-29
Genre : Business & Economics
Kind : eBook
Book Rating : 615/5 ( reviews)

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Book Synopsis The Trend Forecaster's Handbook by : Martin Raymond

Download or read book The Trend Forecaster's Handbook written by Martin Raymond. This book was released on 2019-07-29. Available in PDF, EPUB and Kindle. Book excerpt: Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight. Designed and written as a practical ‘how to’ guide for design, marketing, brand and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building and the creation and running of your own trend and innovation sprints. Students also have a chance to mix and merge the worlds of forecasting with future studies as we look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels and backcasting are being used by next generation forecasters to expand the ways they map, assess and define the needs and behaviours of tomorrow’s consumers.

Stop, Think, Go, Do

2012-05 Art
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Release : 2012-05
Genre : Art
Kind : eBook
Book Rating : 669/5 ( reviews)

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Book Synopsis Stop, Think, Go, Do by : Steven Heller

Download or read book Stop, Think, Go, Do written by Steven Heller. This book was released on 2012-05. Available in PDF, EPUB and Kindle. Book excerpt: Typography design structured in 8 categories featuring commanding designs

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