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Fundamentals of Marketing Research

2005 Business & Economics
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Release : 2005
Genre : Business & Economics
Kind : eBook
Book Rating : 526/5 ( reviews)

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Book Synopsis Fundamentals of Marketing Research by : Scott M. Smith

Download or read book Fundamentals of Marketing Research written by Scott M. Smith. This book was released on 2005. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.

Fundamentals of Business Marketing Research

2004 Industrial marketing
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Release : 2004
Genre : Industrial marketing
Kind : eBook
Book Rating : 124/5 ( reviews)

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Book Synopsis Fundamentals of Business Marketing Research by : David Alan Reid

Download or read book Fundamentals of Business Marketing Research written by David Alan Reid. This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commenta

Fundamentals of Marketing

2018-03-06 Business & Economics
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Release : 2018-03-06
Genre : Business & Economics
Kind : eBook
Book Rating : 992/5 ( reviews)

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Book Synopsis Fundamentals of Marketing by : Geraldine McKay

Download or read book Fundamentals of Marketing written by Geraldine McKay. This book was released on 2018-03-06. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.

Fundamentals Of Marketing Research

2009-07-01 Marketing
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Release : 2009-07-01
Genre : Marketing
Kind : eBook
Book Rating : 488/5 ( reviews)

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Book Synopsis Fundamentals Of Marketing Research by : S. S. Purohit

Download or read book Fundamentals Of Marketing Research written by S. S. Purohit. This book was released on 2009-07-01. Available in PDF, EPUB and Kindle. Book excerpt:

Fundamentals of Marketing Research

2005-08-11
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Release : 2005-08-11
Genre :
Kind : eBook
Book Rating : 274/5 ( reviews)

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Book Synopsis Fundamentals of Marketing Research by : SAGE Publications, Incorporated

Download or read book Fundamentals of Marketing Research written by SAGE Publications, Incorporated. This book was released on 2005-08-11. Available in PDF, EPUB and Kindle. Book excerpt:

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