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Fundamentals of Business-to-Business Marketing

2015-03-02 Business & Economics
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Release : 2015-03-02
Genre : Business & Economics
Kind : eBook
Book Rating : 633/5 ( reviews)

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Book Synopsis Fundamentals of Business-to-Business Marketing by : Michael Kleinaltenkamp

Download or read book Fundamentals of Business-to-Business Marketing written by Michael Kleinaltenkamp. This book was released on 2015-03-02. Available in PDF, EPUB and Kindle. Book excerpt: ​This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.

Fundamentals of Business Marketing Research

2004 Industrial marketing
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Release : 2004
Genre : Industrial marketing
Kind : eBook
Book Rating : 124/5 ( reviews)

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Book Synopsis Fundamentals of Business Marketing Research by : David Alan Reid

Download or read book Fundamentals of Business Marketing Research written by David Alan Reid. This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commenta

The Fundamentals of Business-to-Business Sales & Marketing

2004 Business & Economics
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Release : 2004
Genre : Business & Economics
Kind : eBook
Book Rating : 797/5 ( reviews)

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Book Synopsis The Fundamentals of Business-to-Business Sales & Marketing by : John Coe

Download or read book The Fundamentals of Business-to-Business Sales & Marketing written by John Coe. This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description

Fundamentals of Business (black and White)

2016-07-29
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Release : 2016-07-29
Genre :
Kind : eBook
Book Rating : 116/5 ( reviews)

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Book Synopsis Fundamentals of Business (black and White) by : Stephen J. Skripak

Download or read book Fundamentals of Business (black and White) written by Stephen J. Skripak. This book was released on 2016-07-29. Available in PDF, EPUB and Kindle. Book excerpt: (Black & White version) Fundamentals of Business was created for Virginia Tech's MGT 1104 Foundations of Business through a collaboration between the Pamplin College of Business and Virginia Tech Libraries. This book is freely available at: http://hdl.handle.net/10919/70961 It is licensed with a Creative Commons-NonCommercial ShareAlike 3.0 license.

Fundamentals of Marketing

2018-03-06 Business & Economics
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Release : 2018-03-06
Genre : Business & Economics
Kind : eBook
Book Rating : 992/5 ( reviews)

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Book Synopsis Fundamentals of Marketing by : Geraldine McKay

Download or read book Fundamentals of Marketing written by Geraldine McKay. This book was released on 2018-03-06. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.

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