Author : Carl Crow
Release : 2006
Genre : China
Kind : eBook
Book Rating : 121/5 ( reviews)
Book Synopsis Four Hundred Million Customers by : Carl Crow
Download or read book Four Hundred Million Customers written by Carl Crow. This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt: "No matter what you may be selling, your business in China should be enormous, if the Chinese who should buy your goods would only do so." But will they? Carl Crow opened the first western advertising agency in Shanghai and ran it for twenty-five years, promoting everything from American lipsticks and moisturizers to French brandy and pharmaceuticals, and nothing was straightforward. In this highly readable account of his work in Shanghai, illustrated with delightful line drawings, Crow uses anecdotes and examples to illustrate the particular challenges of doing business in China.
