Fostering Sustainable Behavior

2011-02-01 Business & Economics

Author : Doug McKenzie-Mohr
Release : 2011-02-01
Genre : Business & Economics
Kind : eBook
Book Rating : 621/5 ( reviews)

GET EBOOK

Book Synopsis Fostering Sustainable Behavior by : Doug McKenzie-Mohr

Download or read book Fostering Sustainable Behavior written by Doug McKenzie-Mohr. This book was released on 2011-02-01. Available in PDF, EPUB and Kindle. Book excerpt: The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.

Social Marketing to Protect the Environment

2011-05-11 Business & Economics

Author : Doug McKenzie-Mohr
Release : 2011-05-11
Genre : Business & Economics
Kind : eBook
Book Rating : 293/5 ( reviews)

GET EBOOK

Book Synopsis Social Marketing to Protect the Environment by : Doug McKenzie-Mohr

Download or read book Social Marketing to Protect the Environment written by Doug McKenzie-Mohr. This book was released on 2011-05-11. Available in PDF, EPUB and Kindle. Book excerpt: Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then moves into sections on Residential-Related Behaviours and Commercial-Related Behaviours. These sections follow a consistent format and: - Describe a variety of environmental issues - Give examples of the numerous changes in behaviours and/or practices that would contribute to reducing the problem - Provide mini-cases that illustrate the successful use of social marketing principles along with tools to influence this behaviour in similar situations - Review what worked and what could have been improved. A final section provides future directions and recommendations.

Social Influence and Sustainable Consumption

2015-07-11 Social Science

Author : Elizabeth B Goldsmith
Release : 2015-07-11
Genre : Social Science
Kind : eBook
Book Rating : 385/5 ( reviews)

GET EBOOK

Book Synopsis Social Influence and Sustainable Consumption by : Elizabeth B Goldsmith

Download or read book Social Influence and Sustainable Consumption written by Elizabeth B Goldsmith. This book was released on 2015-07-11. Available in PDF, EPUB and Kindle. Book excerpt: This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as a launching point, it describes humans' need for social networks and identifies the core components of buying, such as consumer goals and the gathering of opinions. From here, chapters examine ways social influence can encourage and support sustainable consumption, from buying green products to recycling packaging materials to supporting environmentally responsible brands. Real-world examples, critical thinking questions, a breakdown of strategies for influencing behavior, and pertinent references give the book extra dimensions of value. Among the featured topics: Social influence: why it matters. Values, attitudes, opinions, goals, and motivation. What we buy and who we listen to: the science and art of consumption. Decision making and problem solving. Households: productivity and consumption. Sustainably managing resources in the built environment. Between its nuanced understanding of social connections and its up-to-date lens on technology, Social Influence and Sustainable Consumption is must reading for researchers in the fields of consumer psychology, consumer behavior, and consumer sustainability.

Psychology for Sustainability

2015-07-24 Psychology

Author : Britain A. Scott
Release : 2015-07-24
Genre : Psychology
Kind : eBook
Book Rating : 795/5 ( reviews)

GET EBOOK

Book Synopsis Psychology for Sustainability by : Britain A. Scott

Download or read book Psychology for Sustainability written by Britain A. Scott. This book was released on 2015-07-24. Available in PDF, EPUB and Kindle. Book excerpt: Psychology for Sustainability, 4th Edition -- known as Psychology of Environmental Problems: Psychology for Sustainability in its previous edition -- applies psychological theory and research to so-called "environmental" problems, which actually result from human behavior that degrades natural systems. This upbeat, user-friendly edition represents a dramatic reorganization and includes a substantial amount of new content that will be useful to students and faculty in a variety of disciplines—and to people outside of academia, as well. The literature reviewed throughout the text is up-to-date, and reflects the burgeoning efforts of many in the behavioral sciences who are working to create a more sustainable society. The 4th Edition is organized in four sections. The first section provides a foundation by familiarizing readers with the current ecological crisis and its historical origins, and by offering a vision for a sustainable future.The next five chapters present psychological research methods, theory, and findings pertinent to understanding, and changing, unsustainable behavior. The third section addresses the reciprocal relationship between planetary and human wellbeing and the final chapter encourages readers to take what they have learned and apply it to move behavior in a sustainable direction. The book concludes with a variety of theoretically and empirically grounded ideas for how to face this challenging task with positivity, wisdom, and enthusiasm. This textbook may be used as a primary or secondary textbook in a wide range of courses on Ecological Psychology, Environmental Science, Sustainability Sciences, Environmental Education, and Social Marketing. It also provides a valuable resource for professional audiences of policymakers, legislators, and those working on sustainable communities.

Making Shift Happen

2022-01-11 Political Science

Author : Nya Van Leuvan
Release : 2022-01-11
Genre : Political Science
Kind : eBook
Book Rating : 374/5 ( reviews)

GET EBOOK

Book Synopsis Making Shift Happen by : Nya Van Leuvan

Download or read book Making Shift Happen written by Nya Van Leuvan. This book was released on 2022-01-11. Available in PDF, EPUB and Kindle. Book excerpt: Nautilus Book Award Winner: An “engagingly written” behavioral science-based guide to tackling our urgent environmental problems (Robert B. Cialdini, author of Influence: The Psychology of Persuasion). To create a sustainable future and achieve positive, durable change, we must design solutions based directly on how people think, make decisions, and act. From hotels that save water (and money) using simple signage to energy suppliers that boost participation in renewable energy programs through mere enrollment-form tweaks, it’s clear that shifting the behavior of millions for the better is possible. Based on decades of research into what drives behavior change, Making Shift Happen provides a suite of powerful tools to transform the world. It features A-to-Z guidance on how to design a behavior change initiative—from choosing the right audience and uncovering what drives their behavior to designing, prototyping, testing, and implementation. Clear instructions and real-world examples empower you to apply hundreds of behavioral science solutions including: Using social norms to spread positive environmental behaviors Selecting and testing stories, metaphors, and values to frame information for each audience Catalyzing action by aligning your initiative with your audience’s personal and social motivators Breaking bad habits and building positive ones Capturing your audience’s attention and reducing barriers to action Connecting people with nature and building empathy for the environment and its inhabitants Making Shift Happen is a must-have guide for practitioners in non-profits, governments, and businesses looking to design successful campaigns and initiatives that shift behaviors and mindsets toward positive environmental outcomes and a better future for all. “Completely fascinating—we’ve learned a lot about the ways minds work in the last decades and that may help us figure out how to appeal to our better angels more effectively than in the past. Rest assured that people who want to sell us junk are paying attention to these insights—the rest of us better do so too!” —Bill McKibben, author of The End of Nature

Popular eBooks

Fostering Sustainable Behavior

Social Marketing to Protect the Environment

Psychology for Sustainability

Making Shift Happen

You may also like...