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Fitness Fiesta!

2024-08-23 Social Science
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Release : 2024-08-23
Genre : Social Science
Kind : eBook
Book Rating : 80X/5 ( reviews)

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Book Synopsis Fitness Fiesta! by : Petra R. Rivera-Rideau

Download or read book Fitness Fiesta! written by Petra R. Rivera-Rideau. This book was released on 2024-08-23. Available in PDF, EPUB and Kindle. Book excerpt: As a fitness brand, Zumba Fitness has cultivated a devoted fan base of fifteen million participants spread across 180 countries. In Fitness Fiesta! Petra R. Rivera-Rideau analyzes how Zumba uses Latin music and dance to create and sell a vision of Latinness that’s tropical, hypersexual, and party-loving. Rivera-Rideau focuses on the five tropes that the Zumba brand uses to create this Latinness: authenticity, fiesta, fun, dreams, and love. Closely examining videos, ads, memes, and press coverage as well as interviews she conducted with instructors, Rivera-Rideau traces how Zumba Fitness constructs its ideas of Latinx culture by carefully balancing a longing for apparent authenticity with a homogenization of a marketable “south of the border”-style vacation. She shows how Zumba Fitness claims to celebrate Latinx culture and diversity while it simultaneously traffics in the same racial and ethnic stereotypes that are used to justify racist and xenophobic policies targeting Latinx communities in the United States. In so doing, Rivera-Rideau demonstrates not only the complex relationship between Latinidad and neoliberal, postracial America but also what that relationship means for the limits and possibilities of multicultural citizenship today.

Social Marketing for Public Health

2011 Business & Economics
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Release : 2011
Genre : Business & Economics
Kind : eBook
Book Rating : 977/5 ( reviews)

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Book Synopsis Social Marketing for Public Health by : Hong Cheng

Download or read book Social Marketing for Public Health written by Hong Cheng. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev

Council Flats & Fiesta's

2011-10-27 Humor
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Release : 2011-10-27
Genre : Humor
Kind : eBook
Book Rating : 865/5 ( reviews)

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Book Synopsis Council Flats & Fiesta's by : Cass Miller

Download or read book Council Flats & Fiesta's written by Cass Miller. This book was released on 2011-10-27. Available in PDF, EPUB and Kindle. Book excerpt: London is the next pitstop in Adele's rollercoster life, hoping some souvenirs she pick's up along the way are a hotshot career, a size 8 figure and finger's cross a man. Unluckily for Adele she picks up neither, expect a spare tyre helped by her love of eating, and a perment hangover and a shoe habit. Ecasping a old life to reinvent a new one is not as easy as it look's on the soap's.With her own problems creating bumps in her life, and working for failed designer Cassie Lush adding to the rocky ride. Will Adele finally hit the top? Will she finally meet the love of her life? Will the past finally catch her up? Lastly will a size 8 be a reality or just a label in a dress? Adele may just be thankful for that spare tyre in this well heeled road of her life..

Book Yourself Solid

2017-10-09 Business & Economics
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Release : 2017-10-09
Genre : Business & Economics
Kind : eBook
Book Rating : 239/5 ( reviews)

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Book Synopsis Book Yourself Solid by : Michael Port

Download or read book Book Yourself Solid written by Michael Port. This book was released on 2017-10-09. Available in PDF, EPUB and Kindle. Book excerpt: Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful"—but that's not always the case. The key lies in what you're busy doing. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to promote more than just your skills—you need to sell your reputation, your service, your very self. It starts with laying a foundation so potential clients know you can give them what they want and need. How do people see you, and how does that diverge from what you would like them to think? Once you know where you are, you can map out a plan for getting where you need to be, and this book shows you how to build the reputation you need to be the go-to person in your field—and keep the business coming in long-term. Book Yourself Solid has been one of the most popular marketing books in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits. Build a solid foundation for a stellar public image Enhance your reputation for trust and credibility Perfect your pitch and pricing to attract higher-caliber clients Adopt the six core strategies that will keep you booked solid Spending just a small amount of time on self-promotion is an investment. You build a reputation that attracts high-quality clients, which boosts your profits, your track record, and your reputation, which in turn attracts even more high-quality clients. Book Yourself Solid shows you how to kick off this cycle of success, and maintain it for the long term.

Survival of the Fittest

2004-08-31 Juvenile Fiction
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Release : 2004-08-31
Genre : Juvenile Fiction
Kind : eBook
Book Rating : 529/5 ( reviews)

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Book Synopsis Survival of the Fittest by : Jeff Mariotte

Download or read book Survival of the Fittest written by Jeff Mariotte. This book was released on 2004-08-31. Available in PDF, EPUB and Kindle. Book excerpt: A rash of UFO-like abductions has swept San Francisco. But those who disappear return unchanged--except for a newfound appreciation for fitness guru Meg Winship's program. When even Piper is working out to the Winship Way, the sisters know something is going on. Original.

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