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Fashion Forecasting

2009-03-16 Design
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Release : 2009-03-16
Genre : Design
Kind : eBook
Book Rating : 508/5 ( reviews)

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Book Synopsis Fashion Forecasting by : Kathryn McKelvey

Download or read book Fashion Forecasting written by Kathryn McKelvey. This book was released on 2009-03-16. Available in PDF, EPUB and Kindle. Book excerpt: Everyone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends. Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.

Fashion Forecasting

2015-09-24 Business & Economics
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Release : 2015-09-24
Genre : Business & Economics
Kind : eBook
Book Rating : 469/5 ( reviews)

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Book Synopsis Fashion Forecasting by : Evelyn L. Brannon

Download or read book Fashion Forecasting written by Evelyn L. Brannon. This book was released on 2015-09-24. Available in PDF, EPUB and Kindle. Book excerpt: How do retailers decide which colors and styles are featured in their stores? What factors influence the patterns, textiles and silhouettes designers show in their collections? This text provides students with a comprehensive understanding of the forecasting process, from studying fashion innovation and cultural influences to conducting consumer research, exploring how to identify the who, what, where, when and why driving fashion change in our lives. By combining fashion theory with current practices from industry executives, Brannon and Divita explain how to recognize emerging trends and the 'coolhunters' who anticipate our aesthetic preferences. Ultimately, student will learn how to prepare and present their own fashion forecast. New to this Edition: - New chapter 8 focuses on media and technology including coverage of how mass media, fashion blogs, social medi and forecasting companies such as WGSN and Stylesight effect trends - New case studies and profiles in each chapter feature contemporary bloggers, professionals and companies such as Tavi Gevinson of Style Rookie, Garance Dore, Scott Schuman, Burberry, Rebecca Minkoff, Edelkoort, Perclers and Nelly Rodi -Expanded fashion theories section in chapter 3 explains how trends spread between population segments - Summaries at the end of each chapter recap key concepts

Fashion Forecasting

2015-09-22 Business & Economics
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Release : 2015-09-22
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Fashion Forecasting by : Akhil J K

Download or read book Fashion Forecasting written by Akhil J K. This book was released on 2015-09-22. Available in PDF, EPUB and Kindle. Book excerpt: Now, Fashion is at its peak. Fashion always changes; the forecasting methods are varying and developing fast through the ever widening network of post-modern media. But, the basics remain the same. This book is aimed at giving the basic ideas and methods in Fashion Forecasting to the new comers and aspirants.

Fashion Forecasting In India

2019-08-13 Antiques & Collectibles
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Release : 2019-08-13
Genre : Antiques & Collectibles
Kind : eBook
Book Rating : 61X/5 ( reviews)

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Book Synopsis Fashion Forecasting In India by : Dr. Satyaki Roy

Download or read book Fashion Forecasting In India written by Dr. Satyaki Roy. This book was released on 2019-08-13. Available in PDF, EPUB and Kindle. Book excerpt: Fashion forecasters combine the views emerging about color and fabric from the early yarn and fabric trade shows with their socio-economic and cultural analysis. Major trends in lifestyles, attitude and culture in particular music, sport, cinema and television are used to predict changing consumer demands. Fashion forecasting involves the following activities such as studying market conditions, noting the life style of the people, researching sales statistics, evaluating popular designer collections, surveying fashion publications, observing street fashions etc.

Intelligent Fashion Forecasting Systems: Models and Applications

2013-11-29 Business & Economics
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Release : 2013-11-29
Genre : Business & Economics
Kind : eBook
Book Rating : 693/5 ( reviews)

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Book Synopsis Intelligent Fashion Forecasting Systems: Models and Applications by : Tsan-Ming Choi

Download or read book Intelligent Fashion Forecasting Systems: Models and Applications written by Tsan-Ming Choi. This book was released on 2013-11-29. Available in PDF, EPUB and Kindle. Book excerpt: Forecasting is a crucial function for companies in the fashion industry, but for many real-life forecasting applications in the, the data patterns are notorious for being highly volatile and it is very difficult, if not impossible, to analytically learn about the underlying patterns. As a result, many traditional methods (such as pure statistical models) will fail to make a sound prediction. Over the past decade, advances in artificial intelligence and computing technologies have provided an alternative way of generating precise and accurate forecasting results for fashion businesses. Despite being an important and timely topic, there is currently an absence of a comprehensive reference source that provides up-to-date theoretical and applied research findings on the subject of intelligent fashion forecasting systems. This three-part handbook fulfills this need and covers materials ranging from introductory studies and technical reviews, theoretical modeling research, to intelligent fashion forecasting applications and analysis. This book is suitable for academic researchers, graduate students, senior undergraduate students and practitioners who are interested in the latest research on fashion forecasting.

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