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Fashion as Communication

2013-10-18 Language Arts & Disciplines
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Release : 2013-10-18
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 972/5 ( reviews)

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Book Synopsis Fashion as Communication by : Malcolm Barnard

Download or read book Fashion as Communication written by Malcolm Barnard. This book was released on 2013-10-18. Available in PDF, EPUB and Kindle. Book excerpt: What kinds of things do fashion and clothing say about us? What does it mean to wear Gap or Gaultier, Milletts or Moschino? Are there any real differences between Hip-Hop style and Punk anti-styles? In this fully revised and updated edition, Malcolm Barnard introduces fashion and clothing as ways of communicating and challenging class, gender, sexual and social identities. Drawing on a range of theoretical approaches from Barthes and Baudrillard to Marxist, psychoanalytic and feminist theory, Barnard addresses the ambivalent status of fashion in contemporary culture.

Fashion Communication

2021-09-20 Business & Economics
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Release : 2021-09-20
Genre : Business & Economics
Kind : eBook
Book Rating : 215/5 ( reviews)

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Book Synopsis Fashion Communication by : Teresa Sádaba

Download or read book Fashion Communication written by Teresa Sádaba. This book was released on 2021-09-20. Available in PDF, EPUB and Kindle. Book excerpt: These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.

Fashion Communication in the Digital Age

2019-06-03 Business & Economics
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Release : 2019-06-03
Genre : Business & Economics
Kind : eBook
Book Rating : 36X/5 ( reviews)

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Book Synopsis Fashion Communication in the Digital Age by : Nadzeya Kalbaska

Download or read book Fashion Communication in the Digital Age written by Nadzeya Kalbaska. This book was released on 2019-06-03. Available in PDF, EPUB and Kindle. Book excerpt: This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications’ studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.

Fashion Marketing and Communication

2019-11-14 Business & Economics
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Release : 2019-11-14
Genre : Business & Economics
Kind : eBook
Book Rating : 16X/5 ( reviews)

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Book Synopsis Fashion Marketing and Communication by : Olga Mitterfellner

Download or read book Fashion Marketing and Communication written by Olga Mitterfellner. This book was released on 2019-11-14. Available in PDF, EPUB and Kindle. Book excerpt: Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the twenty-first century. Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing, branding and communication.

Fashion Communication in the Digital Age

2023-08-08 Business & Economics
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Release : 2023-08-08
Genre : Business & Economics
Kind : eBook
Book Rating : 411/5 ( reviews)

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Book Synopsis Fashion Communication in the Digital Age by : Nadzeya Sabatini

Download or read book Fashion Communication in the Digital Age written by Nadzeya Sabatini. This book was released on 2023-08-08. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying communication and marketing, management, digital transformation, and cultural heritage, among other disciplines. This book presents papers from the third bi-annual Conference, which aims to become the major reference point in the field. These proceedings seek to promote theoretical and empirical interdisciplinary work on how various communication practices impact both the fashion industry and societal fashion-related practices and values. With these proceedings, several objectives are aimed to be achieved, namely: - to establish and consolidate an international and interdisciplinary network of scholars in the field of fashion communication; - to share methodological approaches; - to expand the dialogue between communications studies and fashion-related disciplines; - to encourage junior researchers to pursue their scientific interests in this field. Finally, the book can be used by professionals in the field of fashion communication and marketing, who are eager to access sound research in a field that is developing very fast due to its digital transformation.

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