Author : Jon Kolko
Release : 2011-03-07
Genre : Psychology
Kind : eBook
Book Rating : 951/5 ( reviews)
Book Synopsis Exposing the Magic of Design by : Jon Kolko
Download or read book Exposing the Magic of Design written by Jon Kolko. This book was released on 2011-03-07. Available in PDF, EPUB and Kindle. Book excerpt: Design synthesis is a way of thinking about complicated, multifaceted problems of a large scale with a repeatable degree of success. Design synthesis methods can be applied in business, with the goal of producing new and compelling products and services, and they can be applied in government, with the goal of changing culture and bettering society. In both contexts, however, there is a need for speed and for aggressive action. This text is immediately relevant, and is more relevant than ever, as we acknowledge and continually reference a feeling of an impending and massive change. Simply, this text is intended to act as a practitioner's guide to exposing the magic of design.