1# Library to Find Best eBook for Read
Author : Donald P. Cushman
Release : 2001-07-19
Genre : Business & Economics
Kind : eBook
Book Rating : 338/5 ( reviews)
Book Synopsis Excellence in Communicating Organizational Strategy by : Donald P. Cushman
Download or read book Excellence in Communicating Organizational Strategy written by Donald P. Cushman. This book was released on 2001-07-19. Available in PDF, EPUB and Kindle. Book excerpt: Essays on how organizations effectively communicate strategy to optimize performance.
Author : Donald P. Cushman
Release : 2001-07-19
Genre : Business & Economics
Kind : eBook
Book Rating : 345/5 ( reviews)
Book Synopsis Excellence in Communicating Organizational Strategy by : Donald P. Cushman
Download or read book Excellence in Communicating Organizational Strategy written by Donald P. Cushman. This book was released on 2001-07-19. Available in PDF, EPUB and Kindle. Book excerpt: Essays on how organizations effectively communicate strategy to optimize performance.
Author : Ralph Tench
Release : 2017-03-28
Genre : Business & Economics
Kind : eBook
Book Rating : 600/5 ( reviews)
Book Synopsis Communication Excellence by : Ralph Tench
Download or read book Communication Excellence written by Ralph Tench. This book was released on 2017-03-28. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.
Author : David M. Dozier
Release : 2013-10-18
Genre : Business & Economics
Kind : eBook
Book Rating : 323/5 ( reviews)
Book Synopsis Manager's Guide to Excellence in Public Relations and Communication Management by : David M. Dozier
Download or read book Manager's Guide to Excellence in Public Relations and Communication Management written by David M. Dozier. This book was released on 2013-10-18. Available in PDF, EPUB and Kindle. Book excerpt: This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis. The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are: * the core or inner sphere of communication excellence -- the knowledge base of the communication department, * the shared expectations of top communicators and senior managers about the function and role of communication, and * the organization's culture -- the larger context that either nurtures or impedes communication excellence. This text also examines communication excellence as demonstrated in specific programs developed for specific publics.
Author : James E. Grunig
Release : 2013-10-18
Genre : Business & Economics
Kind : eBook
Book Rating : 758/5 ( reviews)
Book Synopsis Excellence in Public Relations and Communication Management by : James E. Grunig
Download or read book Excellence in Public Relations and Communication Management written by James E. Grunig. This book was released on 2013-10-18. Available in PDF, EPUB and Kindle. Book excerpt: This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.
