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Event Portfolio Management

2019-09-01 Business & Economics
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Release : 2019-09-01
Genre : Business & Economics
Kind : eBook
Book Rating : 935/5 ( reviews)

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Book Synopsis Event Portfolio Management by : Vladimir Antchak

Download or read book Event Portfolio Management written by Vladimir Antchak. This book was released on 2019-09-01. Available in PDF, EPUB and Kindle. Book excerpt: A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of ‘Theory’ and ‘Practice’ it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.

Event Marketing in the Context of Higher Education Marketing and Digital Environments

2020-02-25 Business & Economics
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Release : 2020-02-25
Genre : Business & Economics
Kind : eBook
Book Rating : 628/5 ( reviews)

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Book Synopsis Event Marketing in the Context of Higher Education Marketing and Digital Environments by : Florian Neus

Download or read book Event Marketing in the Context of Higher Education Marketing and Digital Environments written by Florian Neus. This book was released on 2020-02-25. Available in PDF, EPUB and Kindle. Book excerpt: Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented. ​About the Author: Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.

Event Portfolio Planning and Management

2013-10-23 Business & Economics
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Release : 2013-10-23
Genre : Business & Economics
Kind : eBook
Book Rating : 92X/5 ( reviews)

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Book Synopsis Event Portfolio Planning and Management by : Vassilios Ziakas

Download or read book Event Portfolio Planning and Management written by Vassilios Ziakas. This book was released on 2013-10-23. Available in PDF, EPUB and Kindle. Book excerpt: Cities and regions around the world increasingly capitalize on a series of events aimed at optimizing their reach and outcomes. How then can a series of different events be developed and harnessed? What are the conditions and the means by which synergies and collaboration among different events and their stakeholders can be fostered? This book for the first time explores how managers and host communities can synergize sport, cultural and other planned events in a portfolio in order to attain, magnify and sustain their outcomes. The incorporation of different events into a portfolio requires an integrative way of viewing the different community purposes that they serve in unison. This book elaborates on this holistic approach by developing an integrative theoretical framework for conceptualizing event portfolios, and examining their challenges and prospects as well as potential as tools for sustainable development. It therefore presents the foundations of event portfolio planning, the patterns of inter-organizational relationships within collaborative events networks that foster the conditions for community capacity-building and the requirements for the design and development of event portfolios. Topics are considered from varying perspectives and examples of emerging event portfolios from a range of geographical regions are integrated throughout. Uniquely providing a holistic framework for planning and managing a series of events this is essential reading for all those interested in Events Policy, Planning and Management.

Sample Portfolio for Events Management Services

2019-12-27 Education
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Release : 2019-12-27
Genre : Education
Kind : eBook
Book Rating : 510/5 ( reviews)

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Book Synopsis Sample Portfolio for Events Management Services by : Marie Catherine Unabia-del Mar

Download or read book Sample Portfolio for Events Management Services written by Marie Catherine Unabia-del Mar. This book was released on 2019-12-27. Available in PDF, EPUB and Kindle. Book excerpt: Events Management Services NC III is a short TESDA course in the Philippines that will train you in planning and organizing events in different venues such as conference centers, hotels, motels, restaurants, clubs, resorts and luxury liners. Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality. This book will give readers the guide on how to make a portfolio with regards to this course.

Events Feasibility and Development

2011 Business & Economics
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Release : 2011
Genre : Business & Economics
Kind : eBook
Book Rating : 404/5 ( reviews)

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Book Synopsis Events Feasibility and Development by : William O'Toole

Download or read book Events Feasibility and Development written by William O'Toole. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt: Operational integrity and its feasibility --

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