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Ethics and Professional Persuasion

2003-07-30 Language Arts & Disciplines
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Release : 2003-07-30
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 616/5 ( reviews)

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Book Synopsis Ethics and Professional Persuasion by : Ralph D. Barney

Download or read book Ethics and Professional Persuasion written by Ralph D. Barney. This book was released on 2003-07-30. Available in PDF, EPUB and Kindle. Book excerpt: Examining the applied media ethics question of professional persuasion, this special double issue resulted from a colloquium and conference on allowable ethical limits of deception in professional persuasion. Participants were invited to reason their way toward a threshold that would define acceptable deception for a professional persuader in pursuit of favorable market and public opinion conditions for a client. As a whole, this issue covers a broad range of views and expressions of opinion that often come close to defining the threshold between morally acceptable and morally outrageous persuasion.

Persuasion Ethics Today

2015-12-07 Business & Economics
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Release : 2015-12-07
Genre : Business & Economics
Kind : eBook
Book Rating : 634/5 ( reviews)

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Book Synopsis Persuasion Ethics Today by : Margaret Duffy

Download or read book Persuasion Ethics Today written by Margaret Duffy. This book was released on 2015-12-07. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today’s media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy makers, and interest groups. With the explosion of social media, mobile devices, tracking technologies, and behavioral targeting, the ethical issues about persuasion continue to increase in importance. This book’s goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. Persuasion Ethics Today links real world persuasive communication activities to fundamental philosophies of ethics. It also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way, and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.

Ethics and Professional Persuasion

2003-07-30 Language Arts & Disciplines
Download Ethics and Professional Persuasion PDF Online Free

Author :
Release : 2003-07-30
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 624/5 ( reviews)

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Book Synopsis Ethics and Professional Persuasion by : Ralph D. Barney

Download or read book Ethics and Professional Persuasion written by Ralph D. Barney. This book was released on 2003-07-30. Available in PDF, EPUB and Kindle. Book excerpt: Examining the applied media ethics question of professional persuasion, this special double issue resulted from a colloquium and conference on allowable ethical limits of deception in professional persuasion. Participants were invited to reason their way toward a threshold that would define acceptable deception for a professional persuader in pursuit of favorable market and public opinion conditions for a client. As a whole, this issue covers a broad range of views and expressions of opinion that often come close to defining the threshold between morally acceptable and morally outrageous persuasion.

Ethics & Professional Persuasion

2001
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Author :
Release : 2001
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Ethics & Professional Persuasion by :

Download or read book Ethics & Professional Persuasion written by . This book was released on 2001. Available in PDF, EPUB and Kindle. Book excerpt:

Propaganda and the Ethics of Persuasion - Second Edition

2013-09-30 Philosophy
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Release : 2013-09-30
Genre : Philosophy
Kind : eBook
Book Rating : 663/5 ( reviews)

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Book Synopsis Propaganda and the Ethics of Persuasion - Second Edition by : Randal Marlin

Download or read book Propaganda and the Ethics of Persuasion - Second Edition written by Randal Marlin. This book was released on 2013-09-30. Available in PDF, EPUB and Kindle. Book excerpt: This book develops a sophisticated account of propaganda and its intriguing history. It begins with a brief overview of Western propaganda, including Ancient Greek theories of rhetoric, and traces propaganda’s development through the Christian era, the rise of the nation-state, World War I, Nazism, Communism, and the present day. The core of the book examines the ethical implications of various forms of persuasion, not only hate propaganda but also insidious elements of more generally acceptable communication such as advertising, public relations, and government information, setting these in the context of freedom of expression. This new edition is updated throughout, and includes additional revelations about a key atrocity story of World War I.

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