Share

Ethical Practice of Social Media in Public Relations

2014-06-27 Social Science
Download Ethical Practice of Social Media in Public Relations PDF Online Free

Author :
Release : 2014-06-27
Genre : Social Science
Kind : eBook
Book Rating : 898/5 ( reviews)

GET EBOOK


Book Synopsis Ethical Practice of Social Media in Public Relations by : Marcia W. DiStaso

Download or read book Ethical Practice of Social Media in Public Relations written by Marcia W. DiStaso. This book was released on 2014-06-27. Available in PDF, EPUB and Kindle. Book excerpt: Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.

Ethical Practice of Social Media in Public Relations

2014-06-27 Language Arts & Disciplines
Download Ethical Practice of Social Media in Public Relations PDF Online Free

Author :
Release : 2014-06-27
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 901/5 ( reviews)

GET EBOOK


Book Synopsis Ethical Practice of Social Media in Public Relations by : Marcia W. DiStaso

Download or read book Ethical Practice of Social Media in Public Relations written by Marcia W. DiStaso. This book was released on 2014-06-27. Available in PDF, EPUB and Kindle. Book excerpt: Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.

Social Media and Public Relations

2012 Business & Economics
Download Social Media and Public Relations PDF Online Free

Author :
Release : 2012
Genre : Business & Economics
Kind : eBook
Book Rating : 214/5 ( reviews)

GET EBOOK


Book Synopsis Social Media and Public Relations by : Deirdre Breakenridge

Download or read book Social Media and Public Relations written by Deirdre Breakenridge. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world.

Public Relations Ethics

2015-11-24 Business & Economics
Download Public Relations Ethics PDF Online Free

Author :
Release : 2015-11-24
Genre : Business & Economics
Kind : eBook
Book Rating : 478/5 ( reviews)

GET EBOOK


Book Synopsis Public Relations Ethics by : Dick Martin

Download or read book Public Relations Ethics written by Dick Martin. This book was released on 2015-11-24. Available in PDF, EPUB and Kindle. Book excerpt: This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman. This book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and loyalties in these situations. This volume fills a gap in the currently available books on the subject, most of which either lack theoretical grounding or practical application. Illustrative cases used in this book span a wide range of public relations functions. To update readers on issues discussed in this book, the authors have started an online conversation. Please join the discussion at Updates.PRethics.com.

Ethics in Public Relations

2008-11-03 Business & Economics
Download Ethics in Public Relations PDF Online Free

Author :
Release : 2008-11-03
Genre : Business & Economics
Kind : eBook
Book Rating : 675/5 ( reviews)

GET EBOOK


Book Synopsis Ethics in Public Relations by : Patricia J Parsons

Download or read book Ethics in Public Relations written by Patricia J Parsons. This book was released on 2008-11-03. Available in PDF, EPUB and Kindle. Book excerpt: Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices in particular are constantly changing, and so are the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to both the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. It covers topics including the roles which lies, truth and honesty play; utilitarianism; practising respect and morality; authorship; conflicts of interest; PR and the corporate ethics programme; moonlighting; the impact of whistleblowing and more. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.

You may also like...