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Creating Passion Brands

2007 Business & Economics
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Release : 2007
Genre : Business & Economics
Kind : eBook
Book Rating : 625/5 ( reviews)

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Book Synopsis Creating Passion Brands by : Helen Edwards

Download or read book Creating Passion Brands written by Helen Edwards. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interviews and case studies to show how brands such as Harley-Davidson, Google, Zara clothing, and Camper shoes have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are "passion brands," and they show the way forward for marketing in the 21st century. Drawing on both research and academic theory, the authors put forward a practical, systematic approach to the business of creating passion brands from existing brands. Always vivid, often contentious, Creating Passion Brands shows what really counts at the heart of branding today.

Epz Creating Passionbrands

2009-01-01
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Release : 2009-01-01
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Kind : eBook
Book Rating : 430/5 ( reviews)

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Book Synopsis Epz Creating Passionbrands by : Helen Edwards

Download or read book Epz Creating Passionbrands written by Helen Edwards. This book was released on 2009-01-01. Available in PDF, EPUB and Kindle. Book excerpt:

Friction

2017-11-14 Business & Economics
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Release : 2017-11-14
Genre : Business & Economics
Kind : eBook
Book Rating : 83X/5 ( reviews)

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Book Synopsis Friction by : Jeff Rosenblum

Download or read book Friction written by Jeff Rosenblum. This book was released on 2017-11-14. Available in PDF, EPUB and Kindle. Book excerpt: Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

Creating Passion Brands: How to Build Emotional Brand Connection with Customers (9780749447625) (KEN-0093/08).

2007
Download Creating Passion Brands: How to Build Emotional Brand Connection with Customers (9780749447625) (KEN-0093/08). PDF Online Free

Author :
Release : 2007
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Creating Passion Brands: How to Build Emotional Brand Connection with Customers (9780749447625) (KEN-0093/08). by : Derek Day

Download or read book Creating Passion Brands: How to Build Emotional Brand Connection with Customers (9780749447625) (KEN-0093/08). written by Derek Day. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt:

Passion Branding

2003-08-08 Business & Economics
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Release : 2003-08-08
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Passion Branding by : Neill Duffy

Download or read book Passion Branding written by Neill Duffy. This book was released on 2003-08-08. Available in PDF, EPUB and Kindle. Book excerpt: In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passionate relationship between brand and consumer and the leverage of that passion in order to create value for all involved in the relationship, Passion Branding can be a great way to drive brand awareness at a fraction of the cost of traditional advertising, particularly for brands that don't enjoy high emotional affinity with customers. Drawing on major case studies from around the world (including Shell and Ferrari, Hyundai and the FIFA World Cup, and Guinness and the Rugby World Cup) as well as interviews with top practitioners, Neill Duffy introduces Passion Branding, shows why it is about much more than simple sponsorship, and details the many areas in which this versatile business tool can play a role.

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