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Engaging the Digital Generation

2016-09-26 Education
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Release : 2016-09-26
Genre : Education
Kind : eBook
Book Rating : 499/5 ( reviews)

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Book Synopsis Engaging the Digital Generation by : Edmund T. Cabellon

Download or read book Engaging the Digital Generation written by Edmund T. Cabellon. This book was released on 2016-09-26. Available in PDF, EPUB and Kindle. Book excerpt: Take an in depth look at technology trends and the practices, possibilities, and direction needed to integrate a technology-open mindset into the work of a student affairs educator. This volume explores ways practitioners can engage the digital generation of students and colleagues on their campuses and beyond. Topics covered include: Student affairs administrators’ use of digital technology and how to develop and utilize their digital identities Increasing digital fluency and creating a more intentional digital mindset among senior student affairs officers College student development in digitized spaces and the application of digital data in student engagement efforts The development of guiding documents to inform digital and social strategies. This is the 155th volume of this Jossey-Bass higher education quarterly series. An indispensable resource for vice presidents of student affairs, deans of students, student counselors, and other student services professionals, New Directions for Student Services offers guidelines and programs for aiding students in their total development: emotional, social, physical, and intellectual.

Understanding Digital Marketing

2012-03-03 Business & Economics
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Release : 2012-03-03
Genre : Business & Economics
Kind : eBook
Book Rating : 283/5 ( reviews)

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Book Synopsis Understanding Digital Marketing by : Damian Ryan

Download or read book Understanding Digital Marketing written by Damian Ryan. This book was released on 2012-03-03. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

Understanding Digital Marketing

2014-06-03 Business & Economics
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Release : 2014-06-03
Genre : Business & Economics
Kind : eBook
Book Rating : 034/5 ( reviews)

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Book Synopsis Understanding Digital Marketing by : Damian Ryan

Download or read book Understanding Digital Marketing written by Damian Ryan. This book was released on 2014-06-03. Available in PDF, EPUB and Kindle. Book excerpt: The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing. Complete with in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, MercadoLibre and the UEFA Europa League, it remains 'one of the most comprehensive yet easy-to-read books on digital marketing available' (The Marketer) and is therefore essential reading for both practitioners and students alike.

Understanding Digital Marketing

2009 Business & Economics
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Release : 2009
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Understanding Digital Marketing by : Damian Ryan

Download or read book Understanding Digital Marketing written by Damian Ryan. This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt: Taking a look at the world of digital marketing, this work shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for their businesses.

Parenting for the Digital Generation

2022-02-15 Family & Relationships
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Release : 2022-02-15
Genre : Family & Relationships
Kind : eBook
Book Rating : 966/5 ( reviews)

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Book Synopsis Parenting for the Digital Generation by : Jon M. Garon

Download or read book Parenting for the Digital Generation written by Jon M. Garon. This book was released on 2022-02-15. Available in PDF, EPUB and Kindle. Book excerpt: Parenting for the Digital Generation provides a practical handbook for parents, grandparents, teachers, and counselors who want to understand both the opportunities and the threats that exist for the generation of digital natives who are more familiar with a smartphone than they are with a paper book. This book provides straightforward, jargon-free information regarding the online environment and the experience in which children and young adults engage both inside and outside the classroom. The digital environment creates many challenges, some of which are largely the same as parents faced before the Internet, but others which are entirely new. Many children struggle to connect, and they underperform in the absence of the social and emotional support of a healthy learning environment. Parents must also help their children navigate a complex and occasionally dangerous online world. This book provides a step-by-step guide for parents seeking to raise happy, mature, creative, and well-adjusted children. The guide provides clear explanations of the keys to navigating as a parent in the online environment while providing practical strategies that do not look for dangers where there are only remote threats.

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