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Empirical Research on Semiotics and Visual Rhetoric

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Release : 2018-02-23
Genre : Computers
Kind : eBook
Book Rating : 230/5 ( reviews)

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Book Synopsis Empirical Research on Semiotics and Visual Rhetoric by : Danesi, Marcel

Download or read book Empirical Research on Semiotics and Visual Rhetoric written by Danesi, Marcel. This book was released on 2018-02-23. Available in PDF, EPUB and Kindle. Book excerpt: The study of symbols has long been considered a necessary field to unravel concealed meanings in symbols and images. These methods have since established themselves as staples in various fields of psychology, anthropology, computer science, and cognitive science. Empirical Research on Semiotics and Visual Rhetoric is a critical academic publication that examines communication through images and symbols and the methods by which researchers and scientists analyze these images and symbols. Featuring coverage on a wide range of topics, such as material culture, congruity theory, and social media, this publication is geared toward academicians, researchers, and students seeking current research on images, symbols, and how to analyze them.

International Journal of Semiotics and Visual Rhetoric (IJSVR) Volume 1

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Release : 2017
Genre :
Kind : eBook
Book Rating : 287/5 ( reviews)

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Book Synopsis International Journal of Semiotics and Visual Rhetoric (IJSVR) Volume 1 by : Marcel Danesi

Download or read book International Journal of Semiotics and Visual Rhetoric (IJSVR) Volume 1 written by Marcel Danesi. This book was released on 2017. Available in PDF, EPUB and Kindle. Book excerpt:

The Politics of the Superficial

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Release : 2016-06-30
Genre : Art
Kind : eBook
Book Rating : 182/5 ( reviews)

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Book Synopsis The Politics of the Superficial by : Brett Ommen

Download or read book The Politics of the Superficial written by Brett Ommen. This book was released on 2016-06-30. Available in PDF, EPUB and Kindle. Book excerpt: The Politics of the Superficial argues that the increasing volume of visually communicative surfaces in public life contributes to a very particular form of public imagination and political activity.

Semiotics and Visual Communication

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Release : 2014-04-11
Genre : Literary Criticism
Kind : eBook
Book Rating : 303/5 ( reviews)

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Book Synopsis Semiotics and Visual Communication by : Evripides Zantides

Download or read book Semiotics and Visual Communication written by Evripides Zantides. This book was released on 2014-04-11. Available in PDF, EPUB and Kindle. Book excerpt: This book is the result of selective research papers that were presented at the First International Conference on Semiotics and Visual Communication at the Cyprus University of Technology in November 2011. The conference was structured around the theme from theory to practice, and brought together researchers and practitioners who study and evaluate the ways that semiotic theories can be analysed, perceived and applied in the context of various forms in visual communication. Within a semiotic framework, the book explores research questions under five main thematic areas: Architectural, Spatial Design-Design for Three-Dimensional Products; Design for Print Applications; Design for Screen-Based Media; Pedagogy of Visual Communication; and Visual Arts. This volume will be an asset for people who have an interest in semiotics, not only from a theoretical and historical perspective, but also from an applied point of view, looking at how semiotic theory can be implemented into educational research, design and visual communication practice. The book provides 25 essential contributions that demonstrate how the concepts and theories of semiotics can be creatively adapted within the interdisciplinary nature of visual communication.

Defining Visual Rhetorics

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Release : 2012-08-21
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 556/5 ( reviews)

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Book Synopsis Defining Visual Rhetorics by : Charles A. Hill

Download or read book Defining Visual Rhetorics written by Charles A. Hill. This book was released on 2012-08-21. Available in PDF, EPUB and Kindle. Book excerpt: Images play an important role in developing consciousness and the relationship of the self to its surroundings. In this distinctive collection, editors Charles A. Hill and Marguerite Helmers examine the connection between visual images and persuasion, or how images act rhetorically upon viewers. Chapters included here highlight the differences and commonalities among a variety of projects identified as "visual rhetoric," leading to a more precise definition of the term and its role in rhetorical studies. Contributions to this volume consider a wide variety of sites of image production--from architecture to paintings, from film to needlepoint--in order to understand how images and texts work upon readers as symbolic forms of representation. Each chapter discusses, analyzes, and explains the visual aspect of a particular subject, and illustrates the ways in which messages and meaning are communicated visually. The contributions include work from rhetoric scholars in the English and communication disciplines, and represent a variety of methodologies--theoretical, textual analysis, psychological research, and cultural studies, among others. The editors seek to demonstrate that every new turn in the study of rhetorical practices reveals more possibilities for discussion, and that the recent "turn to the visual" has revealed an inexhaustible supply of new questions, problems, and objects for investigation. As a whole, the chapters presented here demonstrate the wide range of scholarship that is possible when a field begins to take seriously the analysis of images as important cultural and rhetorical forces. Defining Visual Rhetorics is appropriate for graduate or advanced undergraduate courses in rhetoric, English, mass communication, cultural studies, technical communication, and visual studies. It will also serve as an insightful resource for researchers, scholars, and educators interested in rhetoric, cultural studies, and communication studies.

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