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Emerging Multinationals in Emerging Markets

2009-04-16 Business & Economics
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Release : 2009-04-16
Genre : Business & Economics
Kind : eBook
Book Rating : 498/5 ( reviews)

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Book Synopsis Emerging Multinationals in Emerging Markets by : Ravi Ramamurti

Download or read book Emerging Multinationals in Emerging Markets written by Ravi Ramamurti. This book was released on 2009-04-16. Available in PDF, EPUB and Kindle. Book excerpt: Why have so many firms in emerging economies internationalized quite aggressively in the last decade? What competitive advantages do these firms enjoy and what are the origins of those advantages? Through what strategies have they built their global presence? How is their internationalization affecting Western rivals? And, finally, what does all this mean for mainstream international business theory? In Emerging Multinationals in Emerging Markets, a distinguished group of international business scholars tackle these questions based on a shared research design. The heart of the book contains detailed studies of emerging-market multinationals (EMNEs) from the BRIC economies, plus Israel, Mexico, South Africa, and Thailand. The studies show that EMNEs come in many shapes and sizes, depending on the home-country context. Furthermore, EMNEs leverage distinctive competitive advantages and pursue distinctive internationalization paths. This timely analysis of EMNEs promises to enrich mainstream models of how firms internationalize in today's global economy.

Understanding Multinationals from Emerging Markets

2014-06-26 Business & Economics
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Release : 2014-06-26
Genre : Business & Economics
Kind : eBook
Book Rating : 538/5 ( reviews)

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Book Synopsis Understanding Multinationals from Emerging Markets by : Alvaro Cuervo-Cazurra

Download or read book Understanding Multinationals from Emerging Markets written by Alvaro Cuervo-Cazurra. This book was released on 2014-06-26. Available in PDF, EPUB and Kindle. Book excerpt: This book offers the latest analytical thinking on emerging market multinationals (EMNCs) and identifies key issues for research by scholars and consultants.

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

2012-06-15 Business & Economics
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Release : 2012-06-15
Genre : Business & Economics
Kind : eBook
Book Rating : 907/5 ( reviews)

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Book Synopsis The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands by : Amitava Chattopadhyay

Download or read book The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands written by Amitava Chattopadhyay. This book was released on 2012-06-15. Available in PDF, EPUB and Kindle. Book excerpt: Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors’s acquisitions of Land Rover and Jaguar; Lenovo’s purchase of IBM’s ThinkPad business; HTC’s stature as the fourth largest global smartphone manufacturer; Haier’s 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market. To help you compete, The New Emerging Market Multinationals outlines the disruptive strategies deployed by emerging-market multinationals (EMNCs) and provides breakthrough strategies for following in their footsteps or beating them at their own game. Amitava Chattopadhyay is the L'Oreal Chaired Professor of Marketing-Innovation and Creativity at INSEAD. Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan. Aysegul Ozsomer is associate professor of Marketing at Koç University, Istanbul, Turkey.

Emerging Market Multinationals

2016-03-17 Business & Economics
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Release : 2016-03-17
Genre : Business & Economics
Kind : eBook
Book Rating : 146/5 ( reviews)

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Book Synopsis Emerging Market Multinationals by : Alvaro Cuervo-Cazurra

Download or read book Emerging Market Multinationals written by Alvaro Cuervo-Cazurra. This book was released on 2016-03-17. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the challenges faced by emerging market multinationals as they develop their international operations and proposes actionable solutions.

Emerging-market Multinational Enterprises in East Central Europe

2021-12-08 Business & Economics
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Release : 2021-12-08
Genre : Business & Economics
Kind : eBook
Book Rating : 674/5 ( reviews)

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Book Synopsis Emerging-market Multinational Enterprises in East Central Europe by : Ágnes Szunomár

Download or read book Emerging-market Multinational Enterprises in East Central Europe written by Ágnes Szunomár. This book was released on 2021-12-08. Available in PDF, EPUB and Kindle. Book excerpt: The rise of multinational enterprises (MNEs) from emerging markets is topical, important and poses a number of questions and challenges that require considerable attention in the future from academia as well as business management. The recent takeovers of high-profile companies in developed or developing countries by non-European emerging-market MNEs (EMNEs) – such as Lenovo, Wanhua (China), Hindalco (India), CVRD (Brazil), Cemex (Mexico), Lukoil (Russia), etc. – as well as the greenfield or brownfield investments of emerging companies (such as Huawei, ZTE, Tata, Pepco, etc.) show a new trend where new kind of firms become major players globally. EMNEs have become important players in several regions around the globe, ranging from the least developed countries of Africa through the developing markets in Latin America and Asia to the developed countries of the United States or the European Union, including East Central European (ECE) countries. EMNEs presence on the global level has resulted in numerous studies in the international literature but those research results barely cover EMNEs’ activities in the ECE region (in the East Central European EU member countries, including the Czech Republic, Hungary, Poland, Slovakia and Slovenia). The existing books typically focus on the investment activity of a single country or region (such as China or East Asia) but a comprehensive analysis is still missing in this regard. The novelty of this edited volume is that it aims at exploring EMNEs location determinants, strategies, activities and challenges in East Central Europe by discussing its anomalies to the traditional theories as well as to other types of MNEs in the ECE region. The authors focus on EMNEs not only from China but from other important emerging countries, too, such as Russia, India, South Korea, Taiwan, Turkey, Brazil or South Africa.

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