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Emerging Innovative Marketing Strategies in the Tourism Industry

2015-08-03 Business & Economics
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Release : 2015-08-03
Genre : Business & Economics
Kind : eBook
Book Rating : 002/5 ( reviews)

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Book Synopsis Emerging Innovative Marketing Strategies in the Tourism Industry by : Ray, Nilanjan

Download or read book Emerging Innovative Marketing Strategies in the Tourism Industry written by Ray, Nilanjan. This book was released on 2015-08-03. Available in PDF, EPUB and Kindle. Book excerpt: The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.

Emerging Innovative Marketing Strategies in the Tourism Industry

2015 Tourism
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Release : 2015
Genre : Tourism
Kind : eBook
Book Rating : 011/5 ( reviews)

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Book Synopsis Emerging Innovative Marketing Strategies in the Tourism Industry by :

Download or read book Emerging Innovative Marketing Strategies in the Tourism Industry written by . This book was released on 2015. Available in PDF, EPUB and Kindle. Book excerpt: "This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations"--

Emerging Innovative Marketing Strategies in the Tourism Industry

2022
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Release : 2022
Genre :
Kind : eBook
Book Rating : 860/5 ( reviews)

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Book Synopsis Emerging Innovative Marketing Strategies in the Tourism Industry by : Siddharth Bedi

Download or read book Emerging Innovative Marketing Strategies in the Tourism Industry written by Siddharth Bedi. This book was released on 2022. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

2019-08-30 Business & Economics
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Release : 2019-08-30
Genre : Business & Economics
Kind : eBook
Book Rating : 859/5 ( reviews)

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Book Synopsis Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries by : Santos, José Duarte

Download or read book Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries written by Santos, José Duarte. This book was released on 2019-08-30. Available in PDF, EPUB and Kindle. Book excerpt: The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.

Contemporary Trends in Innovative Marketing Strategies

2024-02-19 Business & Economics
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Release : 2024-02-19
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Contemporary Trends in Innovative Marketing Strategies by : Barbosa, Belem

Download or read book Contemporary Trends in Innovative Marketing Strategies written by Barbosa, Belem. This book was released on 2024-02-19. Available in PDF, EPUB and Kindle. Book excerpt: In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.

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