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Elevate the Debate

2020-02-05 Business & Economics
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Release : 2020-02-05
Genre : Business & Economics
Kind : eBook
Book Rating : 023/5 ( reviews)

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Book Synopsis Elevate the Debate by : Jonathan A. Schwabish

Download or read book Elevate the Debate written by Jonathan A. Schwabish. This book was released on 2020-02-05. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to make data-driven research accessible to decision makers, policymakers, and the general public Many researchers, scholars, and analysts fail to develop communication strategies that work in today’s crowded landscape of content, research, and data. To be successful, modern researchersneed to share their insights with the wider audience that lies beyond academia. Elevate the Debate helps researchers of all types more effectively communicate their work in any number of areas, from traditional news outlets to the new media platforms of the digital age. After reading this book, you will be inspired and equipped to use traditional and digital media environments to your advantage. This real-world guide helps you present your data-driven research with greater clarity, coherence, and impact. An array of practical strategies and proven techniques enables you to make your research accessible to diverse audiences, form engaging narratives, and design and implement meaningful outreach plans. Each chapter examines a specific communications strategy, such as data visualization, presentation skills, social media, blog writing, and reporter interactions. Written by expert members of the Urban Institute’s Communication department, and edited by Jonathan Schwabish, a Senior Fellow at Urban, Elevate the Debate guides you on how to use the media environment to your advantage and make a difference through policy insights and policy solutions. This valuable book teaches you how to: Develop and apply data-driven and story-focused communication Use the “Pyramid Philosophy” of rooting accessible, engaging communications products in sophisticated research. Solve problems with your research by defining goals and recommending conclusions-based actions Identify the researchers, organizations, funders, influencers, and policymakers who are most important to your goals and precisely target their information needs Employ communication styles and strategies to get your work in the hands of people who can use it and act upon it. Elevate the Debate: A Multi-layered Approach to Communicating Your Research is a must-have resource for academic researches, policy researchers, and all analysts of data-driven research.

Elevate The Debate On Social Media

2021-05-19
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Release : 2021-05-19
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Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Elevate The Debate On Social Media by : Bert Defenbaugh

Download or read book Elevate The Debate On Social Media written by Bert Defenbaugh. This book was released on 2021-05-19. Available in PDF, EPUB and Kindle. Book excerpt: Social media is a great way to connect with people who you may not see all the time. ... Social media helps you build connections with kids who have the same interests. It is a quick way for people to get to know each other, even if they're living across the world from one another. It can be hard to get a discussion going online. Where you create a discussion thread and how you create it make the difference in the amount of interaction generated. Debates crave conflict because the latter incites strong emotion thus leading to engagement of opposing views. Managed debates around conflict can lead to greater understanding and learning.

The Social Media Debate

2022-02-17 Social Science
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Release : 2022-02-17
Genre : Social Science
Kind : eBook
Book Rating : 184/5 ( reviews)

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Book Synopsis The Social Media Debate by : Devan Rosen

Download or read book The Social Media Debate written by Devan Rosen. This book was released on 2022-02-17. Available in PDF, EPUB and Kindle. Book excerpt: This accessible, student-friendly book provides a concise overview of the primary debates surrounding the impact and effects of social media. From Facebook, Twitter, and Instagram to Snapchat and TikTok, social media has become part of our everyday experience. However, its proliferation has brought a myriad of serious concerns about the long-term effects of social media on socializing and personal relationships and the impact on well-being and mental health (particularly in relation to children and adolescents), as well as issues linked to information and culture (such as privacy, misinformation, and manipulation). Featuring contributions by leading international scholars and established authorities such as Christian Fuchs, Henry Jenkins, Michael A. Stefanone, and Joan Donovan, editor Devan Rosen brings together key contemporary research from multiple disciplines in order to provide crucial insight into these debates. This book will be an important resource for students and scholars of media and communication, as well as educators, parents, policy makers, and clinicians interested in the impacts of social media.

Digital and Social Media Marketing

2019-11-11 Business & Economics
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Release : 2019-11-11
Genre : Business & Economics
Kind : eBook
Book Rating : 745/5 ( reviews)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana. This book was released on 2019-11-11. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Everything You Need to Know about Social Media

2017-11-14 Computers
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Release : 2017-11-14
Genre : Computers
Kind : eBook
Book Rating : 458/5 ( reviews)

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Book Synopsis Everything You Need to Know about Social Media by : Greta Van Susteren

Download or read book Everything You Need to Know about Social Media written by Greta Van Susteren. This book was released on 2017-11-14. Available in PDF, EPUB and Kindle. Book excerpt: A simple, step-by-step guide to the major social media platforms—Facebook, Twitter, LinkedIn, Instagram, Snapchat, and more—by former news anchor and media maven Greta Van Susteren.

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