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Electronic Commerce 2018

2017-10-12 Business & Economics
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Release : 2017-10-12
Genre : Business & Economics
Kind : eBook
Book Rating : 153/5 ( reviews)

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Book Synopsis Electronic Commerce 2018 by : Efraim Turban

Download or read book Electronic Commerce 2018 written by Efraim Turban. This book was released on 2017-10-12. Available in PDF, EPUB and Kindle. Book excerpt: This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.

Electronic Commerce

2015-01-29 Business & Economics
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Release : 2015-01-29
Genre : Business & Economics
Kind : eBook
Book Rating : 912/5 ( reviews)

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Book Synopsis Electronic Commerce by : Efraim Turban

Download or read book Electronic Commerce written by Efraim Turban. This book was released on 2015-01-29. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.

E-commerce

2011 Electronic commerce
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Release : 2011
Genre : Electronic commerce
Kind : eBook
Book Rating : 840/5 ( reviews)

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Book Synopsis E-commerce by : Kenneth C. Laudon

Download or read book E-commerce written by Kenneth C. Laudon. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt: This text emphasizes the three major driving forces behind e-commerce: technological change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.

E-commerce

2010 Business & Economics
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Release : 2010
Genre : Business & Economics
Kind : eBook
Book Rating : 303/5 ( reviews)

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Book Synopsis E-commerce by : Amir Manzoor

Download or read book E-commerce written by Amir Manzoor. This book was released on 2010. Available in PDF, EPUB and Kindle. Book excerpt: The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.

E-commerce

2016-01-06 Electronic commerce
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Release : 2016-01-06
Genre : Electronic commerce
Kind : eBook
Book Rating : 951/5 ( reviews)

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Book Synopsis E-commerce by : Kenneth C. Laudon

Download or read book E-commerce written by Kenneth C. Laudon. This book was released on 2016-01-06. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios. In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible as you prepare for your future in business.

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