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El marketing político como mecanismo para la atracción del voto

2019
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Release : 2019
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Book Synopsis El marketing político como mecanismo para la atracción del voto by : Sergio Díez López

Download or read book El marketing político como mecanismo para la atracción del voto written by Sergio Díez López. This book was released on 2019. Available in PDF, EPUB and Kindle. Book excerpt: Nuestra relación como ciudadano con la política, como miembros de una comunidad, en mayor o menor grado, se verá prolongada hasta el día que nos muramos. Somos la ciudadanía quien convierte a los candidatos, en los gobernantes, y la imagen que estos proyecten al electorado será determinante para la consecución de sus objetivos. Por ello, en un mundo tan cambiante y acelerado, la estrategia que adopten los partidos marcará el rumbo de la organización, y el marketing político hará las veces de timón, dado que se ha convertido en una disciplina imprescindible a la hora de afrontar tanto las campañas electorales, como las épocas de parlamentarismo. La política se ha transformado. El adiós del bipartidismo ha roto todos los esquemas políticos en España, y las nuevas formas se abren paso con nuevas estrategias para conseguir el fin último, gobernar. Palabras clave: Marketing político, comunicación, investigación política, imagen, partidos políticos, candidatos políticos.l.

Técnicas de marketing político

1994 Advertising, Political
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Release : 1994
Genre : Advertising, Political
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Book Synopsis Técnicas de marketing político by : Francisco Javier Barranco Sáiz

Download or read book Técnicas de marketing político written by Francisco Javier Barranco Sáiz. This book was released on 1994. Available in PDF, EPUB and Kindle. Book excerpt:

Glosario Del Banco Mundial

1996 Business & Economics
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Release : 1996
Genre : Business & Economics
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Book Synopsis Glosario Del Banco Mundial by : World Bank

Download or read book Glosario Del Banco Mundial written by World Bank. This book was released on 1996. Available in PDF, EPUB and Kindle. Book excerpt: This edition of the World Bank has been revised and expanded by the Terminology Unit in the Languages Services Division of the World Bank in collaboration with the English, Spanish, and French Translation Sections. The Glossary is intended to assist the Bank's translators and interpreters, other Bank staff using French and Spanish in their work, and free-lance translator's and interpreters employed by the Bank. For this reason, the Glossary contains not only financial and economic terminology and terms relating to the Bank's procedures and practices, but also terms that frequently occur in Bank documents, and others for which the Bank has a preferred equivalent. Although many of these terms, relating to such fields as agriculture, education, energy, housing, law, technology, and transportation, could be found in other sources, they have been assembled here for ease of reference. A list of acronyms occurring frequently in Bank texts (the terms to which they refer being found in the Glossary) and a list of international, regional, and national organizations will be found at the end of the Glossary.

The Dictator's Seduction

2009-07-17 History
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Release : 2009-07-17
Genre : History
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Book Rating : 868/5 ( reviews)

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Book Synopsis The Dictator's Seduction by : Lauren H. Derby

Download or read book The Dictator's Seduction written by Lauren H. Derby. This book was released on 2009-07-17. Available in PDF, EPUB and Kindle. Book excerpt: The dictatorship of Rafael Trujillo, who ruled the Dominican Republic from 1930 until his assassination in 1961, was one of the longest and bloodiest in Latin American history. The Dictator’s Seduction is a cultural history of the Trujillo regime as it was experienced in the capital city of Santo Domingo. Focusing on everyday forms of state domination, Lauren Derby describes how the regime infiltrated civil society by fashioning a “vernacular politics” based on popular idioms of masculinity and fantasies of race and class mobility. Derby argues that the most pernicious aspect of the dictatorship was how it appropriated quotidian practices such as gossip and gift exchange, leaving almost no place for Dominicans to hide or resist. Drawing on previously untapped documents in the Trujillo National Archives and interviews with Dominicans who recall life under the dictator, Derby emphasizes the role that public ritual played in Trujillo’s exercise of power. His regime included the people in affairs of state on a massive scale as never before. Derby pays particular attention to how events and projects were received by the public as she analyzes parades and rallies, the rebuilding of Santo Domingo following a major hurricane, and the staging of a year-long celebration marking the twenty-fifth year of Trujillo’s regime. She looks at representations of Trujillo, exploring how claims that he embodied the popular barrio antihero the tíguere (tiger) stoked a fantasy of upward mobility and how a rumor that he had a personal guardian angel suggested he was uniquely protected from his enemies. The Dictator’s Seduction sheds new light on the cultural contrivances of autocratic power.

Museums, Ethics and Cultural Heritage

2016-07-07 Social Science
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Release : 2016-07-07
Genre : Social Science
Kind : eBook
Book Rating : 410/5 ( reviews)

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Book Synopsis Museums, Ethics and Cultural Heritage by : ICOM

Download or read book Museums, Ethics and Cultural Heritage written by ICOM. This book was released on 2016-07-07. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides an unparalleled exploration of ethics and museum practice, considering the controversies and debates which surround key issues such as provenance, ownership, cultural identity, environmental sustainability and social engagement. Using a variety of case studies which reflect the internal realities and daily activities of museums as they address these issues, from exhibition content and museum research to education, accountability and new technologies, Museums, Ethics and Cultural Heritage enables a greater understanding of the role of museums as complex and multifaceted institutions of cultural production, identity-formation and heritage preservation. Benefitting from ICOM’s unique position in the museum world, this collection brings a global range of academics and professionals together to examine museums ethics from multiple perspectives. Providing a more complete picture of the diverse activities now carried out by museums, Museums, Ethics and Cultural Heritage will appeal to practitioners, academics and students alike.

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