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El investigador en su laberinto. La tesis, un desafío posible

2009-04 Reference
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Release : 2009-04
Genre : Reference
Kind : eBook
Book Rating : 601/5 ( reviews)

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Book Synopsis El investigador en su laberinto. La tesis, un desafío posible by : Francisco Perujo Serrano

Download or read book El investigador en su laberinto. La tesis, un desafío posible written by Francisco Perujo Serrano. This book was released on 2009-04. Available in PDF, EPUB and Kindle. Book excerpt: A investigar se aprende. No basta con querer, hay que saber. Es necesario, pues, aplicar un conjunto de conocimientos y habilidades que requieren de un rodaje y una preparación. Este es el propósito fundamental de esta obra: responder a las claves más básicas que deben observarse cuando decidimos asumir el reto de investigar. Por ello, en este libro encontrará: un recorrido por las claves de la investigación científica. las particularidades de la tesis doctoral. un decálogo básico para investigar. la especificación de las partes que ha de tener cualquier proyecto de investigación. Teniendo en cuenta que la investigación no se improvisa, sino que se planifica, con este libro se pretende facilitar la labor de todas aquellas personas que abordan la aventura de investigar y que, muy a menudo, se sienten perdidos, desorientados en mitad de un laberinto que nunca acaba y que parece no conducir a ningún sitio. Este volumen es un aliado indispensable para todo doctorando; escrito con un lenguaje claro y ágil que le ayudará a coronar con éxito su tarea investigadora.

Marcas sonrientes

2016-10-28 Business & Economics
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Release : 2016-10-28
Genre : Business & Economics
Kind : eBook
Book Rating : 112/5 ( reviews)

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Book Synopsis Marcas sonrientes by : Valiente Alber, Sònia

Download or read book Marcas sonrientes written by Valiente Alber, Sònia. This book was released on 2016-10-28. Available in PDF, EPUB and Kindle. Book excerpt: ¿Por qué la publicidad televisiva ha empleado tan poco el humor en los últimos años? ¿Por qué la publicidad en España es tan gris? Estas cuestiones son el germen de una investigación que ha durado tres años (2012-2015) y que ha dado lugar a la tesis doctoral: «La conexión emocional generada por el humor como elemento de engagement en marcas consolidadas». Una investigación que ha demostrado que, en un contexto de crisis económica, fragmentación de las audiencias, saturación publicitaria y entorno multipantalla el humor continúa siendo una estrategia válida para generar engagement. Es más, si el anuncio gusta –hace que «la marca me caiga mejor»– se viralizará. Conexión emocional y prescripción orgánica. ¿Hay algo más que una marca pueda soñar?

Education for the Twenty-first Century

1998 Basic education
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Release : 1998
Genre : Basic education
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Education for the Twenty-first Century by : International Commission on Education for the Twenty-first Century

Download or read book Education for the Twenty-first Century written by International Commission on Education for the Twenty-first Century. This book was released on 1998. Available in PDF, EPUB and Kindle. Book excerpt: Containing a selection of texts on education prepared during the work of the International Commission on Education for the Twenty-first Century, this volume bears witness to some paradoxes faced by education: to reconcile divergent aims and trends, to embody both continuity and renewal, to encourage conformity and innovation. These papers are intended to complement existing literature to respond to questions that arose in the course of the Commission's work, and to illuminate specific issues that cross disciplines.

World Literature, Cosmopolitanism, Globality

2019-10-21 Foreign Language Study
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Release : 2019-10-21
Genre : Foreign Language Study
Kind : eBook
Book Rating : 135/5 ( reviews)

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Book Synopsis World Literature, Cosmopolitanism, Globality by : Gesine Müller

Download or read book World Literature, Cosmopolitanism, Globality written by Gesine Müller. This book was released on 2019-10-21. Available in PDF, EPUB and Kindle. Book excerpt: From today’s vantage point it can be denied that the confidence in the abilities of globalism, mobility, and cosmopolitanism to illuminate cultural signification processes of our time has been severely shaken. In the face of this crisis, a key concept of this globalizing optimism as World Literature has been for the past twenty years necessarily is in the need of a comprehensive revision. World Literature, Cosmopolitanism, Globality: Beyond, Against, Post, Otherwise offers a wide range of contributions approaching the blind spots of the globally oriented Humanities for phenomena that in one way or another have gone beyond the discourses, aesthetics, and political positions of liberal cosmopolitanism and neoliberal globalization. Departing basically (but not exclusively) from different examples of Latin American literatures and cultures in globalized contexts, this volume provides innovative insights into critical readings of World Literature and its related conceptualizations. A timely book that embraces highly innovative perspectives, it will be a mustread for all scholars involved in the field of the global dimensions of literature.

Mahatma Gandhi

2012-02-21 History
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Release : 2012-02-21
Genre : History
Kind : eBook
Book Rating : 390/5 ( reviews)

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Book Synopsis Mahatma Gandhi by : Dennis Dalton

Download or read book Mahatma Gandhi written by Dennis Dalton. This book was released on 2012-02-21. Available in PDF, EPUB and Kindle. Book excerpt: Dennis Dalton's classic account of Gandhi's political and intellectual development focuses on the leader's two signal triumphs: the civil disobedience movement (or salt satyagraha) of 1930 and the Calcutta fast of 1947. Dalton clearly demonstrates how Gandhi's lifelong career in national politics gave him the opportunity to develop and refine his ideals. He then concludes with a comparison of Gandhi's methods and the strategies of Martin Luther King Jr. and Malcolm X, drawing a fascinating juxtaposition that enriches the biography of all three figures and asserts Gandhi's relevance to the study of race and political leadership in America. Dalton situates Gandhi within the "clash of civilizations" debate, identifying the implications of his work on continuing nonviolent protests. He also extensively reviews Gandhian studies and adds a detailed chronology of events in Gandhi's life.

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