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International Marketing of Higher Education

2016-09-15 Education
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Release : 2016-09-15
Genre : Education
Kind : eBook
Book Rating : 918/5 ( reviews)

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Book Synopsis International Marketing of Higher Education by : Terry Wu

Download or read book International Marketing of Higher Education written by Terry Wu. This book was released on 2016-09-15. Available in PDF, EPUB and Kindle. Book excerpt: This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.

EBOOK: Marketing Higher Education

2008-12-16 Education
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Release : 2008-12-16
Genre : Education
Kind : eBook
Book Rating : 863/5 ( reviews)

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Book Synopsis EBOOK: Marketing Higher Education by : Felix Maringe

Download or read book EBOOK: Marketing Higher Education written by Felix Maringe. This book was released on 2008-12-16. Available in PDF, EPUB and Kindle. Book excerpt: How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marketing of HEIs? What kind of students do employers want in the twenty-first century? The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions under the title, ‘University’, the rhetoric of diversification and the realization of competition for students based on reputation and brand (academic and otherwise) has driven institutions to embrace the market. This book is unique in considering these matters as well its attempt to examine the relationship between marketing and the education that is being marketed. These issues are global and touch on the very nature of the place of HEIs in society as well as how they need to position themselves to compete. The readership for this book includes those studying higher education management, as well as those interested in higher education policy issues, but it has something of interest for all those engaged in higher education today.

Competition in Higher Education Branding and Marketing

2017-10-06 Education
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Release : 2017-10-06
Genre : Education
Kind : eBook
Book Rating : 274/5 ( reviews)

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Book Synopsis Competition in Higher Education Branding and Marketing by : Antigoni Papadimitriou

Download or read book Competition in Higher Education Branding and Marketing written by Antigoni Papadimitriou. This book was released on 2017-10-06. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education. Empirical cases and literature analysis show that brand building is becoming a deliberate goal for higher education. This book illustrates student-institution dynamics, as well as the critical role of policy and professionalization to support branding and marketing strategies in higher education in relation to equity.

Event Marketing in the Context of Higher Education Marketing and Digital Environments

2020-02-25 Business & Economics
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Release : 2020-02-25
Genre : Business & Economics
Kind : eBook
Book Rating : 628/5 ( reviews)

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Book Synopsis Event Marketing in the Context of Higher Education Marketing and Digital Environments by : Florian Neus

Download or read book Event Marketing in the Context of Higher Education Marketing and Digital Environments written by Florian Neus. This book was released on 2020-02-25. Available in PDF, EPUB and Kindle. Book excerpt: Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented. ​About the Author: Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.

Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices

2013-05-31 Business & Economics
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Release : 2013-05-31
Genre : Business & Economics
Kind : eBook
Book Rating : 154/5 ( reviews)

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Book Synopsis Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices by : Tripathi, Purnendu

Download or read book Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices written by Tripathi, Purnendu. This book was released on 2013-05-31. Available in PDF, EPUB and Kindle. Book excerpt: Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.

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